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Controlling Portions, Controlling Pregnancies: Race And Class Panic In New York City Public Health Campaigns

Poster for New York City’s “Real Cost of Teen Pregnancy” campaign. Via NYC.gov

By Guest Contributor Sayantani DasGupta

This month, New York City launched a new campaign called “The True Cost of Teen Pregnancy.” The 4,000 bus and subway posters, which reportedly took two years of planning and cost the city $400,000, feature wailing toddlers and babies (mostly of color) next to captions such as Honestly, Mom, chances are he won’t stay with you… and I’m twice as likely not to graduate high school because you had me as a teen.

Yes, teen pregnancy is experienced disproportionately by girls of color and girls living in poverty. Yet data shows that national teen pregnancy rates across ethnicities are dropping not rising, including in New York City. So why this public health campaign? And why now?

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