Lionsgate Studios, which has been in the very lucrative Tyler Perry business for several years now, is clearly on track to take up more of the slack in producing and distributing entertainment for the underserved African American market. They bought Push (now renamed Precious) out of Sundance with Perry and Oprah, and now has acquired the film rights for Ntozake Shange’s play For Colored Girls Who Have Considered Suicide When the Rainbow Is Enuf.
The play was supposed to have been revived recently on Broadway with India.Arie but financing fell through. The play initially opened off Broadway in 1974, then moved to Broadway and was nominated for a best play Tony in 1977. A TV movie was made of the play in 1982.
Lionsgate “touted its ‘leadership role in producing and distributing a diverse roster of motion pictures about black characters.’” when announcing the film.
From what I can tell this is all about Tyler exerting some power. For Colored Girls will be directed by music video director Nzingha Stewart who adapted the screenplay. She has an affiliation with Perry having directed The Marriage Counselor which is a part of the “Tyler Perry Collection.”
It’s pretty interesting that the last indie studio is being this formal, deliberate and public about it’s strategy. Will it be a success? And can it maybe influence someone to think about women this way?
When Push won the big awards at Sundance over a week ago I posited that it would be an awesome opportunity for Tyler Perry to use his mailing list and developed audience to promote a film outside his comfort zone which is pretty much himself. Here’s what I wrote on January 25th:
Film doesn’t yet have distribution, but hopefully now someone will sign on. I think this would be a great opportunity for Tyler Perry. I know that he is pretty much focused on his own work but he has a built in list and if he (or even Oprah) would put their names and muscle behind this film I bet it could get a release. Even though I have not seen the film I would guess that from the reception and reviews and awards that the issue with this film will be its hard content especially in this market.
Never in my wildest dreams did I imagine that this would happen. I am shocked and thrilled. The film was bought by Lion’s Gate for approx $5.5 million making it the biggest deal of the festival. Since it won both the audience and jury prize it make sense to me that it got the biggest deal. (Things should work this way yet hardly ever do.) Oprah and Tyler Perry are both going to put their muscle behind the film to get the word out. Props to Lion’s Gate for really thinking outside of their comfort zone on this film. They do very well with Tyler Perry and it makes sense that this film also has potential, but Tyler Perry’s films sell themselves and this one will take a lot of work.
Here’s what Oprah and Perry had to say about the film
“I’ve never seen anything like it. The moment I saw ‘Push: Based on the Novel by Sapphire,’ I knew I wanted to do whatever I could to encourage other people to see this movie. The film is so raw and powerful — it split me open,” Winfrey said.
“I am honored to join Oprah Winfrey and Lionsgate in releasing Lee Daniels’ exceptional film,” Perry said.
In Madea Goes to Jail, Sonny, Madea’s nephew, his wife Vanessa, and their infant son, live with the outspoken matriarch. Vanessa is in graduate school, and Sonny works hard at the local jail, pulling extra hours to finance her education. The two have a deal that once she earns her degree, it will be his turn to go back to school. But it soon becomes clear that Vanessa is an ill-mannered, disrespectful, spoiled, ungrateful bitch who doesn’t want to do the right thing by catering to her husband out of gratitude for his hard work and support. She loudly complains about taking care of the baby or performing any other domestic chore, stressing the need to complete her graduate study so she can make something out of herself. She’s so out of pocket that the busybody next door neighbor, Ella, admittedly manless, irons Sonny’s work shirt for Vanessa, as she sings about how to take care of a man and keep him happy. Continue reading →
Race, Culture, and Identity in a Colorstruck World