As much as we complain about hip-hop and rap staying mostly “unconscious” about reproductive-justice issues (the only cut to this day discussing pro-choice options is Digable Planets’ “Femme Fetale”—and that came out 15 years ago), artists have spat about prophylactic use, specifically Trojan Magnums.
All that free advertising—or “unsolicited lift,” as the New York Times calls it —generates some brand loyalty among black people, Trojan reports: “Internal research [sic] indicates they account for 22 percent of all condom purchases but 40 percent of Magnum purchases.” Trojan also claims 75 percent of the condom market.
Now, Ludacris is doing his part to spread more of the large latex love by teaming up with the company for its very first ad campaign, a contest where people can create their own paeans to the brand. The winner gets $5,000 and a trip to the hip-hop festival Birthday Bash, to be held in Atlanta in June, and personal congrats from the rapper/actor himself.
The campaign is an great idea, considering the epidemic-level stats on HIV and Black cis and trans women and, as my friend sexologist Bianca Laureano said, “especially in the hip-hop community where ‘I like it raw’ is still prominent.”
I am wondering, though, about the racialized sexual stereotypes undergirding and getting perpetuating by this, namely that mainstay of black sex-negative imagery, the Big Black Penis. Read the Post The Magnum Campaign and Ye Olde Black Male Penis Myth