By Guest Contributor Gene Demby, cross-posted from PostBourgie
After President Obama was re-elected last Tuesday, there was the predictable racist apoplexy from the knuckle-draggers on Twitter who wanted to voice their disgust. It was vile and stupid, but it’s hard to argue that spitting “nigger!” into Twitter’s river of digitized id has any real-world consequence. All you could really do is laugh at the horrible spelling and twisted logic and K.I.M.
But the day after the election, Jezebel’s Tracie Egan Morrissey decided to put some of those offenders on blast in a slideshow, in what was presumably an attempt to shame the tweeters. (Morrisey left their names and Twitter handles unobscured.) There was something about both the execution and tone of that post and the comments section that felt both cynical and self-congratulatory–look at how not-racist we all are, guys! 1 And perhaps not coincidentally, this kind of stuff clicks really well.