by Guest Contributor Aymar Jean Christian, originally published at Televisual
When new technologies emerge a host of new companies tend to sprout up. Tons of independent radio stations catering to diverse interests before 1970s-style deregulation. Digital technology brought dozens of new channels to television; that same technology fostered numerous production companies making independent TV and films. Now the drive to create original web video — a trend that dates back to the late 1990s, but has gained new steam with broadband and YouTube post-2006 — has attracted new voices previously unheard. We have corporately produced web series, but also black web series and series made with virtually no budget at all.
Well, that’s great. But how do you distribute and promote all these shows and videos? Anyone can create a video, but if, like my YouTube videos, nobody sees them, then there isn’t much a point. Sure, decently endowed websites now fund and promote web shows. But what about black content, in many cases prone to smaller audiences?
Enter the sites pictured above. Entrepreneurs, keen to the problem of distribution, have created sites where folks looking for black content can go. Surprisingly it looks like all these sites are coming out around the same time — now. As noted in my article in The Root, BET.com is just now getting into the market for original web shows; there’s been a lack of visibility from major black media companies. In my interviews I found numerous black producers didn’t know of the other black shows debuting online. Continue reading