Tag Archives: the Awl

Blog Insider: So, How Do People Make Money From Blogging? [$2 Challenge]

by Latoya Peterson

Blog Insider is a short series designed to illuminate the challenges and opportunities around working in new and legacy media. It’s open reading to all, but will be particularly useful for those trying to make a living in the media world. – LDP

Short answer: They don’t.

Often, when I am traveling or speaking, I get asked a lot of questions about Racialicious. The most common is, “so the blog’s your full time job?” (Answer: nope, not even close.)

The second most common is, “How much money do you make from ads?” (Answer: zero – no ads on site.)

That’s when people tend to get a bit confused. How do these people that I see with big bylines, or published, or featured places, still complain about being so broke? Continue reading