Tag Archives: Street Ettiquette

Is the Black Dandy the “Civilized” Black Man?

by Guest Contributor Alex Jung, originally published at Fashion Mole

Nivea Ad
Late last week Nivea set the Internets atwitter with an ad showing a black man, with a shaved head holding a mask with an afro and facial hair à la Cornel West. The image was emblazoned with the tagline: Re-civilize yourself. A study in contrast, the white version of the ad had the message: Sin City Isn’t an Excuse to Look Like Hell. Other Nivea ads also show other white men – some with facial hair with clean edges, some without – with the simple slogan: Look Like You Give a Damn. Why does Nivea think that the slow crawl towards civilization for a black man requires shedding an afro and facial hair?

The problem, as many bloggers have pointed out, is that the ad relies on the trope of the savage black man, an idea as old as the nation that has only changed rather than disappeared over time. Today, there are “good” and “bad” black men – the former are what then Senator Joe Biden thinks are “articulate and bright and clean” and the latter are probably what he sees on the Music Television. It must have been quite a shock for Biden to see that then Senator Obama did not end his campaign speeches with Yo yo! 

The recent Times piece on black dandyism, “Pushing the Boundaries of Black Style,” which ran just a day before the Nivea controversy, has received a favorable reception. And yet for me, raises feelings of unease not unlike the Nivea ad. While the article is a celebration of the style and savvy of the bloggers of Street Etiquette, Travis Gumbs and Joshua Kissi, the article takes on a slight tone of wonderment I imagine Biden experienced when he saw this young, black man whip him during the Iowa caucuses. Continue reading