Tag Archives: Sean Cody

In Adult Video Online, Does Diversity Sell?

by Guest Contributor Aymar Jean Christian, originally published at Televisual

I’m assisting a lecture tomorrow on the adult entertainment industry for a course at Penn, so I thought I’d write a quick blog. Note: most links NSFW.

Sean Cody, the king (or among the kings) of amateur gay, and gay-for-pay, video online, has recently included a couple of black men on his site. Sean Cody is infamous for his almost religious devotion to featuring only white performers, though he’s not the only one. Bloggers from Unzipped, Fleshbot, to Men of Color Blog were understandably flabbergasted — and delighted — at the recent shift.

I wonder: Does the change have anything to do with Sean Cody’s possibly declining numbers?

First, disclaimers: 1) I’m speculating. I have no access to Sean Cody’s traffic or subscription numbers; 2) Sean Cody makes it money from subscriptions, not advertising, so while traffic might suggest lower subscriptions, it doesn’t necessarily; 3) the sites I’m using are as unreliable, though perhaps more so, than the other ratings agencies.

Looking at the general trend, it seems possible Sean Cody’s popularity has declined in recent months. See the tables above. The site has been facing increased competition from a steady stream of new entrants to the market, sites like Dominic Ford, It’s Gonna Hurt, Tim Tales, Cocky Boys and a host of others, most of which I don’t know. This is not to forget all the free amateur/professional aggregators, like XTube, YouPorn, and the like.

All this competition promises one thing: anything a user wants, a user can get. If Sean Cody doesn’t offer black guys, you can get it elsewhere for free. Continue reading