By Arturo R. García
With the Latino electorate emerging more and more as a key constituency, the dust-up over this commercial highlights the tightrope both President Barack Obama and Mitt Romney will have to walk in engaging with not only this diverse array of voters, but the media outlets they follow.
In the ad, Univision News anchor Jorge Ramos is shown saying, “Close to 46 million Americans do not have health insurance.” The ad–not Ramos himself–goes on to tout Obama’s Healthcare Reform Bill. The commercial is part of the opening salvo in a $4 million advertising campaign pitched toward Spanish-speaking households.
On Monday, Ramos, the host of Univision’s Al Punto, closed the program denouncing the Obama campaign for using his image in the ad. Courtesy of Mediaite, here’s Ramos’ commentary:
And here’s the English translation:
A few hours ago the Obama reelection campaign aired an ad using my image and that of Noticias Univisión. I want to make clear that I reject the use of my likeness and that of Noticias Univisión in any election campaign. We have let the Obama campaign and the White House know, and we want to leave a public notice of our disagreement. We have always defended our journalistic integrity and will always continue to do so.