By Guest Contributor Dallas Penn, cross-posted from Dallas Penn
I can remember the first day I ever wanted to wear a piece of Ralph Lauren clothing. I was with a group of friends on the subway heading to Manhattan one morning on the way to high school. I spotted a teenager in the car next to ours wearing a color-blocked windbreaker. The vibrant colors of the jacket resembled the packaging from the Lifesavers candy roll. Everything else in my eyesight turned to grayscale as I went into hunter mode to acquire the jacket.
When the R train pulled into Lexington Avenue, I went after the dude like a wild animal. I ran down the morning rush-hour platform with reckless abandon, people screaming in my wake as they were almost pushed onto the train tracks. I chased dude up the escalator, nearly knocking people over the edge as I pursued him relentlessly. The kid in the windbreaker jacket disappeared from me at the landing, but my obsession with Polo by Ralph Lauren has stayed with me since.
This was in 1986 and here I stand 25 years later with over 1000 pieces of Polo by Ralph Lauren clothing and gear in my archives. What made me give over half of my life (and frankly, over half my net wealth) to the loyalty of this brand? It is more than Ralph Lauren’s slick marketing efforts which describe his Polo brand as the ultimate in luxury lifestyle apparel. It is that kid’s efforts and mine–and all Black kids’ efforts–to retain the Polo pieces they wore on their backs. This was the New York City I grew up in.