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How Can Fashion Create A Better Relationship with Africa?

(L-R) Thakoon F/W 11, Louis Vuiton S/S 12, Thakoon F/W 11

By Guest Contributor Rafael Flores, cross-posted from Fashion Mole

Fashion’s conflicted love affair with Africa is on again. Louis Vuitton featured cobalt and berry Masai prints for its S/S 12 menswear show last June, while Thakoon fused Victorian tailoring with traditional East African patterns for F/W 11. Critics unanimously exalted both collections. Nicole Phelps of Style.com hailed Thakoon’s showing as “his freshest, most alive collection in a while,” and The New York Times Magazine proclaimed Louis Vuitton as the “winner” of Paris Fashion Week for menswear S/S 12, with radiant quotes from SHOWstudio, who hailed the collection as “hugely handsome, confident and clear.”

Sure, the clothes were beautiful, as they tend to be from practiced and esteemed labels like Louis Vuitton and Thakoon. But the use of African aesthetics for the financial and cultural benefit of the West conjures a host of unanswered questions: Is this practice exploitative? What image of Africa does it create in the West? Should designers give back to the communities from which they benefit?
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