By Arturo R. García
There’s a stink surrounding DC Entertainment’s alleged intention to kill off John Stewart last week, and it sticks out when you consider this ostensibly non-related promotional item: the company is now pushing a digital-only book based on the adventures of Batman. Specifically, the Batman of 1966:
“The juxtaposition of offering a retro “Batman 66″ comic as a current and modern digital first title is fun,” said DC Entertainment President Diane Nelson.
“DC Entertainment is the most prolific producer of digital first comics and, as we work to create new and compelling content, this is a great way to also preserve the legacy of our characters.
“It’s exciting to roll out the new Batman 66 comic as part of this bigger initiative with our Warner Bros Consumer Product partners.”
DC has previously released digital-first television tie-ins based on “Arrow” and “Smallville.”
Again, there’s no direct link between the company’s digital division planning to resurrect this version of Batman and the DC Comics editors wanting to off the incarnation of Green Lantern that managed to gain mainstream acceptance without being involved in a Hindenburg of a motion picture. But what it does tell us is this: the company would rather court fans of a nearly 50-year-old television show–one synonymous with the cheesiest stereotypes about comic books as a medium and the fandom surrounding it–than the fanbase of a critically acclaimed television show that was on the air less than a decade ago.
Gee, I wonder why that could be?