Tag Archives: Navajo Nation

What’s Not In A Name?: Urban Outfitters Quietly Changes Course on ‘Navajo’ Items

By Arturo R. García

In the midst of her excellent takedown of Urban Outfitters’ “Navajo” appparel line, Sasha Houston Brown focused on one suspiciously-named piece of underwear:

I doubt that you consulted the Navajo Nation about using their tribal name on sophisticated items such as the “Navajo Hipster Panty”. In fact, I recently became aware that the Navajo Nation Attorney General sent your company a cease and desist letter regarding this very issue. I stand in solidarity with the Navajo Nation and ask that you not only cease and desist selling products falsely using the Navajo name, but that you also stop selling faux Indian apparel that objectifies all tribes.

Wednesday, Sasha passed along an update to the story from the Indian Country Today Media Network: a few days after UO spokesman Ed Looram said the company had “no plans to modify or discontinue any of these products,” the word Navajo has been completely scrubbed from its’ website.

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