Tag Archives: monetization

Blog Insider – So, Where Will the Money Go? [$2 Challenge]

by Latoya Peterson

paperwork

Totaling up the bills, I felt my eyes roll back into my head from shock. How could a cashless blog be so freaking expensive?

But hey, no one said expansion would be cheap. After the crew checked out the plan, we had to figure out how to make things happen. Carmen and I were both more inclined toward self-funding projects, so the original business plan I developed didn’t have a fundraising component. However, commenter @Buchanda urged me to reconsider sometime last May, noting people were inclined to help, and providing the initial idea for the drive.

“What if everyone gave $2,” BuChanda asked, “then how much would you have?”

Good question.

I looked at our traffic and the blog numbers, and filed the idea away for later. Soon, we found out about the Online Media Legal Network, and filled out their application. Then they requested a budget for the year. End total, before all the “oh this would be nice” extras? About $13,000. Continue reading