Tag Archives: MIT

Tonight at 6:30 PM – Digital Empowerment for the Real World @ MIT

Keynote: Digital Empowerment for the Real World: Using Social Media, Creating Social Change

Speaker: Latoya Peterson, Editor/Owner, Racialicious
Time: Thur. 03/15 6:30 – 7:30 PM (Reception following event)
Venue: 32-123
Description: A long-time nerd and new media maker, Latoya Peterson provides a hip-hop feminist and anti-racist view on culture. In this talk Peterson will discuss the concept of “digital empowerment,” leveraging technology against structural barriers such as race, gender, and class. How can you use social media for social change in your own community? Peterson is editor of the award-winning blog Racialicious.com–the intersection of race and pop culture. She has done digital consulting work for NPR, Wikipedia, and Weber-Shandwick. A speaker on topics of social justice and social media, Latoya will be presenting her fourth panel at South by Southwest Interactive in 2012. After the event, there will be an opportunity for you to mingle and network over drinks and food at the reception.

Come join us!

Lost In ‘Space’: A Look At Citibank’s Racebending New Ad Campaign

By Guest Contributor Jonathan Vogeler

This summer, Citibank began running an advertising campaign that features three young men embarking on a project, financed by the bank, to photograph Earth from space, using a weather balloon and off-the-shelf equipment. The advertisement taps several currents of our national mythology – independence, ingenuity, discovery, and superiority in space (which is itself an extension of our glorification of colonial conquest).

This is not an entirely fictional story. Two years ago, Justin Lee and Oliver Yeh, two Asian-American MIT students, made international headlines when they used inexpensive, readily available materials to photograph near-space orbit on a $150 budget. They describe their project here, and received national media coverage.

There is a remarkable visual similarity between the Citibank ad storyboard and the real-life project documented by Lee and Yeh on their blog. But there are a few key differences.

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