by Latoya Peterson, published at Jezebel.com
On Monday, Madonna broke ground on a new school project in Malawi; today, she takes to the Huffington Post to ask for donations. Her megawatt star power helped engage media attention – but are high profile celebrities actually hurting progress?
In the new issue of Arise, reporter Hannah Pool examines the idea that “all Africa ha[s] to offer the world was begging bowl.” The article, titled “Good Will Hunting” starts off with a bang:
“When high profile celebrities get shown visiting disadvantaged areas in Africa and those images get beamed out to the rest of the world, I believe they almost do more damage than good,” says Moky Makura, Nigerian-born, Johannesburg-based author, M-Net presenter and founder of the Africa our Africa blog. “We don’t want to keep reinforcing the image of a helpless continent. We will only eradicate our problems when we build economies based on commerce, not charity. To do this, Africa needs to be seen as an investment destination or trading partner, not as a charity case.
Pool then delves into the conundrum that faces many activists on the African continent – if many people are embracing the idea of “trade not aid” as a way to push forward development, who benefits from this “charitainment?” Pool elaborates:
The merging of charity and entertainment – or, as Time magazine called it, charitainment – has led to some damaging consequences. Celebrities (and their agents) have realised that being seen to care about Africa brings instant cool. About 25 years after Live Aid, A-list celebrities are forever falling out of the pages of magazines such as Hello! or OK!, tearfully waxing lyrical about how spending five minutes in an African orphanage changed their whole view on life. And thanks to Madonna and Angelina Jolie, some Western media appear to be under the impression that the best way to empty Africa’s orphanages is not the eradication of poverty but mass adoption by wealthy pop stars. Read the Post White (Wo)Man’s Burden: Madonna, Malawi, & Celebrity Activism [Original Cut]