by Guest Contributor HighJive, originally published at MultiCultClassics Change has come to America. But it…
Tag: Madison Avenue
by Guest Contributor HighJive, originally published at MultiCultClassics
Change has come to America. But it took a detour around Madison Avenue. While citizens have adopted phrases like “post-racial,” the advertising industry operates in a pre-Civil Rights time warp. Whenever the topics of diversity and inclusion appear, ad executives consistently display stunning ignorance. MultiCultClassics has sought to address the issues in the past. However, the matters have evolved along with society, despite Madison Avenue’s retarded development. As a public service, this blog will answer a series of Frequently Asked Questions to enlighten the asses… er, masses.
Question: Why do all the diversity discussions focus on Blacks—what about Latinos, Asians, Native Americans, People With Disabilities, Gays, Lesbians, Women, Veterans, Older Employees, Pit Bull Lovers, Mutants and The Rest Of Us?
Answer: Get in line. Unfortunately, the deeper you dig into Madison Avenue’s corporate closet, the more skeletons you’ll find. Recent years have seen work and deeds demeaning everyone listed above, including a Jewish creative director allegedly sexually harassed by a neo-Japanese warlord. Read the Post Culturally Clueless FAQs—Number 1
by Special Correspondent Latoya Peterson
I am done, done, done.
I intended to work on my follow up to Internalizing Stereotypes.
Key word: intended.
However, the sequel is not happening this week.
The sequel is not happening because my mind is cluttered with two articles that came to my attention in the last half of the week.
The first was a blog post on GameDaily Biz, a site and blog dedicated to the video game industry housed on Game Daily. I peruse GameDaily Biz every few days to find news and trends to discuss in the online gaming magazine Cerise. In addition to writing first person and opinion pieces about gaming, I also write their Gaming in the Media column. So, when I came across a “Your Turn” first person post on GameDaily Biz by Chris Mottes, CEO of Deadline Games, I was intrigued to see what he had to say.
Particularly because the post was titled, “That’s Racist! The Unjust Crusade Against Video Games.”
The article begins:
Members of the media often attack video games for being racist, sexist, mean-spirited, callous, unpleasant, insensitive, or just generally nasty. As a developer, I find most of these claims not only a touch insulting but also extremely tenuous, and in the majority of cases unfounded.
Fascinating. The majority of these cases are unfounded? As a black, female console gamer, I can definitively say that many of the video games I play (and enjoy) can be considered both sexist and racist. Sexism is rampant, particularly when you consider character design, costuming, and forced gender roles in play. Most female characters are designed for maximum sex appeal, relegated to damsel in distress roles, or physically limited and/or forced to contribute to the game in a limited capacity. Major female characters in RPGs tend to be healers or magic-users, normally devastated in battle by a few hits from a stronger male character. While there are a few standout exceptions – Samus from Metroid, Joanna Dark from Perfect Dark, and the oft-debated Lara Croft – most women in video games are side characters.
To illustrate the issue of racism, let’s play a little game. Off the top of your head, name 5 black video game characters. Now, exclude any characters that were not main characters. Now exclude any that appear in a sports game or hip-hop based game. Finally, exclude any characters that embody stereotypical representations of African Americans. (Yes, that means excluding CJ from Grand Theft Auto: San Andreas.) How many are left in your list?
Or, let’s look at Asian Americans in video games. Again, off the top of your head, name five Asian video game characters – you can use both side characters and main characters. (For this one, we will exclude RPGs from the discussion since character ethnicity a murky subject). Now exclude fighting games. How many are left on your list?
Name five Latino game characters. Can you? I cannot – I have a vague memory of heavy accents in certain video games, but I am not able to bring up one latino character that wasn’t in a historical game like Age of Empires (which technically means I remember playing the game as an Incan and as a Spaniard). For those who can, what stands out about these characters? Read the Post Denial and Delusion – Why Public Conversations About Race Fail Before They Begin