Tag Archives: investment

New York Magazine Deems Naturally Curly A Bad Investment For No Reason

Kevin Roose, over at New York Magazine, decided to launch a column called “Dumb Money: Exposing Silicon Valley’s Stupidest Investments.” He writes:

But Silicon Valley, like any other industry, has its share of truly dumb ideas. For every start-up that changes the world and makes its founders rich, a thousand die quick, anonymous deaths.

Some of tech’s clunkers never get off the ground, but others manage to get big, high-profile investments despite having no redeeming qualities whatsoever. (For example, what kind of genius decided to throw $1.2 million at NaturallyCurly, the “leading social network and community for people with wavy, curly and kinky hair?”)

Roose provides no actual evidence as to why NaturallyCurly is a bad investment. He doesn’t cite a thing – not their traffic numbers, no advertising sales, and no discussion of the exponential growth in the market they offer. But why should he? NaturallyCurly doesn’t fit the pattern – and Roose’s casual dismal underscores exactly why minorities, women of color in particular, have such a hard time breaking into the consciousness of the tech world. Continue reading