By Special Correspondent Fatemeh Fakhraie. An expanded version of this piece can be found at Muslimah Media Watch.
Last summer saw the launch of ALO Hayati, “America’s Top Middle Eastern Lifestyle Magazine.” Thanks to a gracious donor, I finally got my hands on a copy of the July 2008 issue.
All lifestyle magazines have an aspirational feel to them, and this one was no different. Chock full of advertisements for Dubai hotels and Swiss watches, ALO wasn’t particularly different than any other lifestyle magazine. Considering the economic situation of magazines, it doesn’t seem like an incredibly auspicious time to launch one aimed at a materialistic lifestyle. I wasn’t able to find any updates about the magazine’s publication on the website, and as far as I’m aware, this is the only edition, though in the magazine they refer to an earlier issue in some places.
As someone who enjoys a good glossy every now and then, I delighted over advertisements with Kim Kardashian, and interview with exclusive designer Bijan, and a fluffy piece on intercultural relationships (though I did not care for the cover teaser: “Shocking Intercultural Stories”).
The magazine featured an interview with Leila Ahmed, which was a great one, likening the current western media representation of Muslim women to the same patronizing Orientalism that played out in the first wave of colonialism in Middle East. Her interview shed lots of light on the history and future of the headscarf. Despite the educational qualities of her interview, I kept thinking, “Who is this educating?”
While not every Middle Eastern person is going to be familiar with the history behind the headscarf, it seems sort of odd to have an educational feature about hijab in a magazine aimed at a demographic that has a fairly lengthy history with headscarves, even if many of them aren’t Muslim. Something about this piece tugged at me. It almost felt as if it was aimed at people who were not Middle Eastern. Read the Post ALO Again: New Lifestyle Magazine More of the Same Old Orientalism