Tag Archives: Harakjuku Minis

DISGRASIAN OF THE WEAK! Gwen Stefani’s Harajuku Mini For Target Collection

by Guest Contributor Jen Wang, originally published at Disgrasian

 

I know, I know. It’s just a clothing line! Lighten up! And it’s so kawaii as the ads keep telling me, forcing the word on me like a pacifier to the lips of a crying, reluctant babe. (Wouldn’t be surprised if Gwen Stefani had tried to trademark the Japanese word for “cute” some time in the last 5 years or so. She’s already pretty much got “Harajuku”–the name of a Tokyo neighborhood–locked down legally.) And look, the Harajuku Mini for Target children’s clothes collection, which launches Sunday online and in stores, is“kawaii,” in a “What if a little panda cub who was part skater-punk threw up and it looked like lollipops and rainbows?” sorta way.

 

But, you know, I can forgive, but I can’t forget. Wait, who am I kidding? I can’t forgive either! Because when I see this ad plugging Gwen Stefani’s latest business venture…

…all I see is this:

 

And that is still, always, and forever whatever the Japanese word for “bullshit” is.

[The Stir: Gwen Stefani Harajuku Mini Arrives in Target Sunday!]