By Guest Contributor refresh_daemon, cross-posted from init_music
The song of the hour.
So, by now, pretty much everybody who covers Korean music and a batch of mainstream international publications have had something to say about PSY’s “Gangnam Style”, which has, as of the writing of this post, had over 190 million views on YouTube, become an internet sensation, led to Psy getting airplay over the radio in some larger metropolitan cities in the US, and even got him signed to the record label that represents Justin Bieber. And while everyone I know that follows Korean music knows PSY, even my friends and peers who otherwise don’t care a thing about Korean or Asian media know about PSY and holler “Oppa Gangnam Style” along with him.
Much has been said about the viral sensation, breaking down the best moments of the video, examining whether or not this is a boon to Korean music’s attempts to break into one of the most lucrative music markets in the world, and some pieces even went deep into the actual meaning of “Gangnam Style.” And I was happy to let everyone else talk about “Gangnam Style” and its place in our world…except that I still have yet to read an article that hits one particular reason why I think “Gangnam Style” is so acceptable to Western audiences when every Korean and Japanese pop artist that tried to make it in America before has failed.