By Guest Contributor Jenn, originally posted at Reappropriate
So, let’s say you’ve got to buy Christmas presents for a friend of yours, but you just don’t know what to get her. A gift certificate from the local steakhouse? The latest 50 Cent CD? A gag gift from Toys ‘R Us? A new crockpot?
But what a minute! Your friend is Latina! Surely, that’s a hook to get her the perfect Christmas present! But, gosh, you just don’t know anything about Latina heritage. Well, New York Times has the perfect gift suggestions for you: how about a children’s book on Sonia Sotomayor? How about Iman’s book of beauty tips for women of colour? And, of course, there’s always a “Wise Latina” t-shirt! (Because apparently the hot thing for Latinas this year are Sotomayor-related products.)
And what if you’re buying me a present? Well, clearly, because I’m Asian American, I simply must have a copy of “Asian Faces“, a book that tells Asian women how we’re applying our eye makeup wrong, and how to do it right.
The New York Times isn’t exactly known for its racial sensitivity, but what moron green-lit this racist stereotype-perpetuating gift suggestion feature?
The assumption made here is that people of colour somehow need “race-related” presents, because our race is the be-all and end-all of our identities (and Christmas gift wishes). Not only that, but NYT readeres are encouraged to typecast their friends of colour to find “race appropriate” gifts — so, the friend is no longer just a friend, she’s “the Asian friend” or “the Latina friend” or “the Black friend”, and gifts should be bought reflecting your brand-spanking new racial categorization. Meanwhile, your White friends don’t need to be Otherized, since obviously they don’t have racial identities to contend with, so you can get them meaningful and non-offensive presents!
(Which makes me wonder what you do if you have mixed race friends? Do they just get multiple racist gifts? Or do you just pick the gift most in-keeping with the race you think they look the most like?)