By Arturo R. García
Sure enough, the re-election of President Barack Obama just got people mad enough to express themselves on Twitter in the vilest of ways. But a state-by-state analysis of the activity by Floating Sheep, a group of geo-coded data analysts, reaffirms just how sad some people in the South still are:
Given our interest in the geography of information we wanted to see how this type of hate speech overlaid on physical space. To do this we aggregated the 395 hate tweets to the state level and then normalized them by comparing them to the total number of geocoded tweets coming out of that state in the same time period . We used a location quotient inspired measure (LQ) that indicates each state’s share of election hate speech tweet relative to its total number of tweets. A score of 1.0 indicates that a state has relatively the same number of hate speech tweets as its total number of tweets. Scores above 1.0 indicate that hate speech is more prevalent than all tweets, suggesting that the state’s “twitterspace” contains more racists post-election tweets than the norm.
So, are these tweets relatively evenly distributed? Or do some states have higher specializations in racist tweets? The answer is shown in the map below (also available here in an interactive version) in which the location of individual tweets (indicated by red dots) are overlaid on color coded states. Yellow shading indicates states that have a relatively lower amount of post-election hate tweets (compared to their overall tweeting patterns) and all states shaded in green have a higher amount. The darker the green color the higher the location quotient measure for hate tweets.
The results? The three worst offenders–Alabama, Mississippi, and Georgia–came from southern states.