Tag Archives: fashion models

Fashionably Colonized: Hybrid Vigor, Brazilian Models, and Global Ideas of Beauty

by Latoya Peterson

Reader Nancy L sent in an article from the New York Times with an opening that made even this jaded activist do a double take:

RESTINGA SÊCA, Brazil — Before setting out in a pink S.U.V. to comb the schoolyards and shopping malls of southern Brazil, Alisson Chornak studies books, maps and Web sites to understand how the towns were colonized and how European their residents might look today.

The goal, he and other model scouts say, is to find the right genetic cocktail of German and Italian ancestry, perhaps with some Russian or other Slavic blood thrown in. Such a mix, they say, helps produce the tall, thin girls with straight hair, fair skin and light eyes that Brazil exports to the runways of New York, Milan and Paris with stunning success.

So this is how we’re going now? What is this, the hybrid vigor myth on speed? Continue reading