- Fear Of A Black Opening Weekend (The Awl)
The Best Man Holiday is a success. That is not particularly a “surprise.” It did not “over-perform,” nor did it soar for a “race-themed film,” as USA Today originally wrote. To speak of it in these terms reduces The Best Man Holiday to thousands of frames of low expectations. It existed and won. As a film, it was 50% an above-average comedy and 50% an abysmal drama. But financially—the only metric that matters to studios—it was a knockout. Set in the present. Not filmed by Tyler Perry. Of which you can expect to see more.
Malcolm D. Lee’s movies, in fact, have nearly all been significant earners, from Undercover Brother toScary Movie 5. Only one—Soul Men, starring Samuel L. Jackson and Bernie Mac—did not perform well. It was also Lee’s most expensive movie, and was released three months after Bernie Mac died.
The Best Man Holiday, the director’s seventh film, cost $17 million and has already earned just north of $30 million on its first weekend. It premiered to an audience that was 87% African American and 75% female.
Again I think it’s very truthful to the world we live in. There are Latino people in our world who believe strongly that if you are Latino you should speak the language, you should eat the food, you should listen to the music, you should be proud. And when you don’t do those things, some people will look at it as if you’re neglecting who you are. But in the case of Daya, which is a wonderful character, look at the background that she has. Her mother isn’t exactly the mother of the year but she has heart. She hasn’t been the best mom so of course her kids aren’t going to speak the language, she wasn’t at home teaching them like my parents did. My parents made it a point that although I was born and raised in New York City I needed to speak Spanish because they wanted me to be able to communicate with my elders when I went to Santo Domingo [or] when my family came to visit from Cuba. So we have some people who place a lot of importance on that and a lot who don’t.
But you know I’m not one to criticize someone for speaking it or not. I, for one, do believe that we should speak the language of our ancestors and that’s why my daughter speaks fluent Spanish.