by Latoya Peterson
…Because they got the data to back up what we already knew: your success in online dating is heavily influenced by your race. In a trends post titled, “Your Race Affects Whether People Write You Back,” the OK Cupid team share some key trends they’ve noticed after analyzing their user data:
Black women are sweethearts. Or just talkative. But either way, they are by far the most likely to reply to your first message. In many cases, their response rate is one and a half times the average, and overall black women reply about a quarter more often. White men get more responses. Whatever it is, white males just get more replies from almost every group. We were careful to preselect our data pool so that physical attractiveness (as measured by our site picture-rating utility) was roughly even across all the race/gender slices. For guys, we did likewise with height. White women prefer white men to the exclusion of everyone else—and Asian and Hispanic women prefer them even more exclusively. These three types of women only respond well to white men. More significantly, these groups’ reply rates to non-whites is terrible. Asian women write back non-white males at 21.9%, Hispanic women at 22.9%, and white women at 23.0%. It’s here where things get interesting, for white women in particular. If you look at the match-by-race table before this one, the “should-look-like” one, you see that white women have an above-average compatibility with almost every group. Yet they only reply well to guys who look like them. There’s more data on this towards the end of the post.