by Guest Contributor Erica Mauter, originally published at SwirlSpice
This is the companion post to the presentation I gave at SXSW Interactive on March 12, 2011.
The hashtag is #diverseevents. Search for tweets. Tweets on the whole series can also be found at #F15Diversity. Tag your posts. My slides are embedded below.
Also, Invisible Knapsack LOLcats.
It’s an honor and a privilege to present this topic at SXSW Interactive of all places. Not only is it highly relevant, SXSW is an example of an event that is doing a lot of things right.
That said, I noted a strange irony in the seriously broad range of panel topics alongside the heavy big-brand marketing presence.
Let’s also remind ourselves that most events are not only not nearly as big as SXSW, they are way smaller. A lot of the concepts still apply, but things involving costs may work very differently.
I spent less of my time on actual how-to and more on the concepts of representation and building awareness. The key words and phrases are inclusion, representation, and structural barriers to participation. It’s really hard to distill the concept of privilege and oppression down to a 12-minute presentation, much less further apply it to why various groups are or aren’t represented at tech conferences of all sizes. But it’s critical to the conversation, so I did my best.
I can give you pages of ideas for outreach, but if you aren’t aware of the social forces behind all of it and aren’t willing to truly re-think how you go about things then no progress can be made. A conference is a manufactured environment; it necessarily reflects the ideology of the creator. Understand that some may reject that framework in favor of their own or none at all.
As promised here are some further resources specifically addressing how to increase representation of marginalized groups at your tech event.
The following posts address the topic of representation at conferences. Each one of them has a bulleted list of tips and hints.
Carmen (Van Kerckhove) Sognonvi – Top 4 Mistakes Meeting Planners Avoid If They Want Diversity and Inclusion at Their Next Conference
Savvy meeting planners carefully sculpt both their advertising and their agendas to appeal to a culturally diverse population. But far too many planners still don’t understand the fundamentals of culturally-sensitive hosting.
Here, then, are the four biggest mistakes meeting planners should avoid, followed by their more appealing and appropriate counterparts. Continue reading