Tag Archives: Ching Chong Beautiful

Ching Chong Beautiful Exposes Racism in Video Game Design

by Latoya Peterson

On Christmas, reader Mel sent us a little present. He wrote in about a flash based indie video game covered by the Escapist. The title? Ching Chong Beautiful.

I click over the link, expecting to see a take down. After all, the Escapist does publish a lot of progressive gaming commentary, and our blog bud Pat over at Token Minorities has been known to bless them with a piece or two. So imagine my shock when I checked the endorsement:

That’s kind of the principle behind Newgrounds’ latest well-promoted title, the kind-of-offensive-but-actually-really-funny Ching Chong Beautiful, developed by The Swain. Your brother is kidnapped by Mr. Beautiful, whose obstacle course is A.) known to be deadly and unbeatable and B.) the most popular TV show in Japan. In order to save your brother, you must get a thoroughbred horse, and the only way to do that is – you guessed it – enter Ching Chong Beautiful.

I clicked over and prepared to play.

The game starts throwing stereotypes in the blender from the intro page:

A Game of Great Endurance Challenge!

http://www.newgrounds.com/portal/view/520768

The game features the new High Scores system and Newgrounds medals! So go grab some green tea, get drunk on sake, and maybe poach some whales if there’s time…the Bang Wong Fishhead Corporation challenges you to defeat Mr.Beautiful’s ancient obstacle course: Ching Chong Beautiful!

And it goes from there.

Now, before some gamers wander over here from other sites complaining about our general lack of humor and understanding, let me make something crystal clear: I get all the fucking jokes. I know what MXC is, I used to watch it on Spike. I know what Takeshi’s Castle is, I’ve watched it online. I know what this is:

The green can next to the television labeled “Sweat” is a play on the sports drink Pocari Sweat, which normally comes in a blue and white can or bottle. (And yes, I’ve tried that too.)

I’m aware that CCB is, in part, mocking the nature of these kinds of game shows that specialize in sadistic environments and public humiliation. But it’s still racist. Continue reading