Tag Archives: Cheerios

Open Thread: A Tale Of Two (Racialized) Spoofs

By Andrea Plaid

I really need to figure out why people outside of Black communities stay needing to play around with still-volatile n-word. It just doesn’t go too well, especially when folks want to use it to show how oh-so-edgy they are. Example: here’s a spoof on the going-for-a-hipper-image Kmart commercials that goes for it:

Personally, I’m not here for the hipster racism or the Black person in it as a “The Black Best Friend” justification. But that’s me.

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Meanwhile, On TumblR: The Cheerios Ad Meme That Says It All

By Andrea Plaid

The meme not only encapsulates the foolishness of the outrage about the Cheerios ad, but the historical foolishness that banned interracial marriage in the first place–the ban that was overturned 46 years ago yesterday, which is now known as Loving Day.

You Mad Cuz My Parents Dont Match

So many Racializens and other Tumblizens liked and reblogged the post that it’s not only the most popular from this past week, it is–at 11,926 likes and reblogs (and counting)–the R’s most popular tumbl ever!

Thanks so much for the support, and keep checking out the R’s Tumblr!

 

WTF? Supercute Cheerios Ad Featuring Mixed-Race Family Rallies The Racists

By Andrea Plaid

Now, I can understand critiquing this Cheerios commercial for being, say, heterosexist–and even at that, that’s not a critique that unto itself would shut down a YouTube comment section.

Nope. The decision-makers at Cheerios had to shut the comments because the racists somehow thought it was a dog-whistle for them to get their hatred on. From Huffington Post:

The ad had received more than 1,600 likes and more than 500 dislikes as of Thursday evening.

Prior to the closure, the comment section had been filled “with references to Nazis, ‘troglodytes’ and ‘racial genocide,’” according to Adweek.

Commenters on the cereal’s Facebook page also said they found the commercial “disgusting” and that it made them “want to vomit.” Other hateful commenters expressed shock that a black father would stay with his family.

Though the racists shut down the comments section, Huffington Post reports that “many took to Facebook to express their appreciation for Cheerios’ decision to feature a mixed-race family,” and the commercial is still up on YouTube.

(H/t Lakesia Johnson)