by Carmen Van Kerckhove I’ve been following the media’s handling of race in its coverage…
by Racialicious special correspondent Wendi Muse, originally published at The Coup Magazine
“It was completely trivial” said a spokeswoman for Iberia Airlines’ new ad. I suppose that should be expected, but it never ceases to amaze me that some people consider the degradation of historically oppressed groups as “trivial,” “fun,” or “just a joke.” Maybe that’s because our society has a history of accepting stereotypes as truths, so veiling them in humor is its feeble attempt to disguise the simple fact that it can’t distinguish between one or the other. It may also be a result of the belief some hold that we are all equals and treated fairly. If this condition of equality is a given, then debasing one group or another is not expected to cause harm, embarrassment, or any real long-term affects. Maybe Spain’s national airline felt that they were engaging in harmless fun, simply teasing their colonial little brother Cuba, but not everyone shared Iberia’s interpretation. Ruben Sanchez, a spokesperson for Facua, a Spanish consumer rights group, found the commercial to be sexist and generally offensive to Cubans. Facua called for the advertisement, which is part of a set of commercials for Iberia’s website, to be pulled. Iberia complied. They apologized, stating that the ad was not meant to offend anyone, and removed it from television on May 16th. But considering that someone had thought up the commercial and allowed it to air in the first place, the damage had already been done.
When I saw the ad for the first time, I thought beyond sexism. Before me was a representation of women of African descent that has somehow lasted for more than three centuries. I saw an animated articulation of the remnants of European colonial dominance over a Caribbean nation and its women. There was so much to take in from such a short clip that I wanted to slow down and think about it in parts. I watched the video again, this time in silence. After muting the volume, I began to mentally catalogue the images I saw. Before the clip commenced, a tableau appeared of a fair-skinned baby in a rocking chair surrounded by two brown-skinned, dark haired, large lipped women frozen mid-dance, holding maracas and wearing bikini tops with Daisy Duke cutoff shorts. Once the video unfolded, it seemed. . . fairly harmless, but three things stood out to me:
1. The color contrast between the baby and his adult playmates.
Both women featured in the commercial have brown skin, one a shade slightly darker than the other, and the men who provide musical accompaniment for the commercial are also varying shades of brown, from light to dark. This contrast is common in tourism advertisements, particularly those in Europe and the United States (with the exception of the recent Bahamas vacation ads). The tourist is almost always white and the “natives” are always brown, black, or yellow. Last time I checked, people of color also go on vacation, but maybe advertising executives don’t want to confuse the consumer audience by featuring them as tourists alongside people who look just like them. Funny enough, this never seems to be a problem in white-on-white ads encouraging people to go to European countries. Read the Post A Daycare Called Cuba: Iberia Ad More Than “Sexist”
by Racialicious sports correspondent Luke Lee The latest issue of Sports Illustrated features Cleveland Indians’…
by Carmen Van Kerckhove I’m a fan of thrillers, but this movie looks kinda awful,…
by guest contributor Philip Arthur Moore, originally published at TheThink
Why do I keep finding news articles about Barack Obama that conspicuously mention how “articulate” he is?
Reality check: ‘Barry’ Obama attended Columbia University, Harvard Law School, and was the first ever black American to be elected president of the Harvard Law Review. His educational biography is impressive, to say the least, and when he stormed into the national spotlight at the 2004 Democratic National Convention (part 1, part 2), we should have taken note of how “articulate” Obama was with the English language (his native language, by the way) and moved on. Instead, writers, taking adjectives from the same play book and arranging them just slightly differently, are harping on how well Barack Obama can speak about as much as they harp on how well George W. Bush mangles the English language (which, incidentally, is also his native tongue).
Take, for example, the following news snippets that have come out in the past several days alone:
“Barack Obama and the Pertinent Precedents” (Townhall.com, January 18, 2007):
The way in which he resembles George W. Bush — his thin resume — is not one that will help him. It may be cancelled out, though, by the ways in which he conspicuously contrasts with the outgoing president — notably, being thoughtful, articulate and seemingly open to opposing views. Bush is the commander in chief. But it’s Obama who gives the effortless impression of command.
“Much buzz, many questions over Barack Obama’s bid” (Christian Science Monitor, January 17, 2007):
But his biggest advantage could be his persona – young, attractive, articulate, a fresh face.
“Iowa Blogger Thrilled At Obama’s ‘08 Ambitions” (KCCI 8, January 17, 2007):
“We have someone in Obama who is a wonderfully articulate speaker, and we should never underestimate the importance of public officials being able to move people,” Goldford said. “The danger for somebody like Obama is: he rouses such high hopes. I mean, it’s the puppy love. The crush phase.
“Obama may find his newness both help and hindrance in campaign” (The Financial Express, January 18, 2007):
Obama’s appeal as an articulate, intellectual, multi-racial candidate prompted supporters such as fellow Illinois Senator Dick Durbin to urge him to run in 2008. So far, Obama’s easy-going charm is the only thing most voters know about him.
by Carmen Van Kerckhove Horrendous. Angry Asian Man reports on a new sitcom that brings…
by Carmen Van Kerckhove Funny stuff, from MollyGood: Three years ago, Nicole Richie was arrested…