by Guest Contributor Alex Alvarez, originally published at Guanabee
Associate Editor Alex Alvarez, befuddled to find that her boobs and hips, or lack thereof, seem to fall in and out fashion like leggings and stirrup pants and poppers, takes a look at the American women’s magazine industry in an attempt to decipher just how, exactly, they can get away with telling women their bodies are ok – if only they’d look more like white girls. (Take The Quiz On Page 62!)
My name is Alex Alvarez. And I hate women’s magazines.
Don’t get me wrong: I like fashion and I’ve worked at several magazines over the past couple of years. I can talk about Courrèges and Two Girls, One Cup in the same breath. But so many women’s magazines, both “fashion” mags like Glamour and Vogue and “sexy” mags like Cosmo and Horse & Hound do women so much more harm than good.
Women’s magazines have long been accused of creating a standard of beauty that will forever be just out of the grasp of most women – prompting them, of course, to wait until next month’s issue for more advice on how to be perfect. (Hint! Transplant your face with this other face.) Selling women this promise not only keeps magazines on newsstands and subscriptions in the mail, it also helps appease the real driving force behind all magazines — advertisers and Satan. And what women end up purchasing is cosmetic “whiteness.” You know you’ve made it, baby, when you wake up looking like you faceplanted on Plymouth Rock.
In this feature, I’ll take a look at women from four, over-simplified ethnic or racial backgrounds and see just how, exactly, magazines are fucking them all up. Then, after a few dozen sex quizzes and several minutes of trying to figure out how you can both “Love Your Body!” and orient yourself on the latest “Plastic Surgery Tips Every Woman Should Know!” without wanting to gag yourself on an exclamation point, I’ll give the magazine industry a few tips on how to talk to women.
Brief Overview: Latinas are portrayed as being sultry and seductive. They can get away with playing the “bad girl,” possibly because they are allowed – and even encouraged – to have more overtly sexual bodies, with an emphasis on curves, dark eyes and bright, plump, shiny, slick, wet lips shown in loving close-ups, usually while the face to which they’re attached is growling or purring or doing something else that’s totally fierce. They also give better head. Oh. There goes my attempt at subtlety.
The ideal: Jennifer Lopez
Hair: Often enough, Latinas have “big hair” with lots of volume, possibly as a middle ground among the various hair textures found among Latinas of different races.
Skin: Latinas are often depicted as having an olive complexion, with lighter or darker generally ignored or unmentioned by mainstream media.
Ass: Big, round. Makes a “ka-ching ka-ching” sound when bouncing in time to a song about cars and beach houses.
Breasts: While Latinas are generally depicted with large backsides, breast size is allowed to vary. As long as they’re big.
How magazines fucked up: “Latina” is not a race. It’s a diverse group made of many racial, ethnic and religious groups. Some who don’t even look like J-Lo. Additionally, women can’t have it both ways. While Latinas have been “en vogue” for a period of time, certain celebrated icons of “Latina beauty,” such as Jennifer Lopez and Salma Hayek, have whittled down their once-celebrated curvy figures as the years have gone by. Wait until Jennifer loses all that baby weight. She’ll look so much better without Marc.
Read the Post Model Minority: How Women’s Magazines Whitewash Different Ethnicities