Tag Archives: barbie doll

Mattel Falls Short With S.I.S (So In Style) Line Black Barbies

by Guest Contributor Seattle Slim, originally published at Happy Nappy Head

While checking out Bossip, I saw a link to an article at HipHopWired about Mattel’s new line of black Barbies, S.I.S or So InStyle.

You already know I was hesitant to get my hopes up, and that hesitation was warranted.

I am not one to complain about any and everything. However, as someone who would’ve sold my little brother and my first born child for the newest Barbie when I was a wee lass, I expected Mattel to come better than this. You know why? Because I know they can do better.


When I was about 13 years old, my mom bought me Barbie’s special edition Kenyan Barbie from their their Dolls Around the World collection. My mom didn’t give a damn what I did with the other “chocolate” covered Barbies. She cared about this one, and she was and still is prized. She was the first Barbie doll that I felt accurately reflected my features and aesthetics. Sure, I had black and white Barbies, but they all looked like the white Barbies, except for her.

I was so excited that Mattel had put in that work. I always hoped they would strive to make black Barbies look, well, black. It never really happened, as those Barbies always had something that “exoticized” them.
I remember looking at one of them and thinking, “Okay…so she must be mixed then?” It was alright, I guess. My grandfather has blue eyes, and he’s very dark-skinned, so I figured the Barbies had the same background as him.  However, I do not have blue eyes. I didn’t have long, wavy hair that had little no kink in it (unless I relaxed of course). Naturally, black Barbie’s appearance was something that stuck with me, and I wished I could look more “other” than I really was.
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