Tag Archives: badvertising

DISGRASIAN OF THE WEAK! Vagina Whitening (That’s Right, You Heard Me)

By Guest Contributor Jen Wang, cross-posted from Disgrasian

One year I vacationed in Mexico and spent the entire time in the water, body surfing and boogie boarding. My skin got really dark, which I don’t care about one way or another, though I am afraid of sun damage and skin cancer, in that order. I made one mistake that trip though, and it wasn’t forgetting sunscreen (always, always remember sunscreen). My mistake was going to see my grandmother right after. The first thing she said, once she got over the shock, was “How did you get so dark?!” For the rest of the visit, she introduced me to her friends as “My Granddaughter-Who’s-Normally-Not-This-Dark.”

Light skin is still prized in Asia for a number of reasons that have to do with longstanding notions of race, class, and gender. Good thing then, that there’s a booming market for skin whitening creams, many of them manufactured by Western companies! And good thing the companies who make these creams also make commercials, because quite a few of them–beyond their creepy, disturbing premise–are kinda hilarious.
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DISGRASIAN OF THE WEAK! Gwen Stefani’s Harajuku Mini For Target Collection

by Guest Contributor Jen Wang, originally published at Disgrasian

 

I know, I know. It’s just a clothing line! Lighten up! And it’s so kawaii as the ads keep telling me, forcing the word on me like a pacifier to the lips of a crying, reluctant babe. (Wouldn’t be surprised if Gwen Stefani had tried to trademark the Japanese word for “cute” some time in the last 5 years or so. She’s already pretty much got “Harajuku”–the name of a Tokyo neighborhood–locked down legally.) And look, the Harajuku Mini for Target children’s clothes collection, which launches Sunday online and in stores, is“kawaii,” in a “What if a little panda cub who was part skater-punk threw up and it looked like lollipops and rainbows?” sorta way.

 

But, you know, I can forgive, but I can’t forget. Wait, who am I kidding? I can’t forgive either! Because when I see this ad plugging Gwen Stefani’s latest business venture…

…all I see is this:

 

And that is still, always, and forever whatever the Japanese word for “bullshit” is.

[The Stir: Gwen Stefani Harajuku Mini Arrives in Target Sunday!]