Tag Archives: APIA for Obama

Politics: Targeting the AAPI Vote for the 2012 Presidential Election

by Guest Contributor Erin Pangilinan, originally published at Hyphen

Asian Americans and Pacific Islanders (AAPIs) are the fastest growing racial group in the United States, making AAPI voters a force to be reckoned with as a key constituency group for the 2012 presidential election. The Obama For America (OFA) campaign is attempting to capture the attention of ethnic voting blocs in various states.

Unfortunately only 48 percent of AAPIs turned out to vote in 2008, making them the lowest registered group, compared to 62 percent of all Americans. Only half of eligible AAPIs are registered to vote, making AAPIs the lowest racial or ethnic group recorded. OFA can still remain optimistic though, since 81 percent of first-time AAPI voters voted for President Obama.

While mainstream news outlets focused on AAPI Silicon Valley entrepreneurs as flashy campaign donors in the already blue state of California, what’s really at stake for many is outside of the San Francisco Bay Area. AAPI populations can make a big difference in battleground states throughout the country, especially Nevada.

Holding six electoral votes, Nevada is a key swing state to win the presidential election. Nevada is home to the nation’s fastest growing AAPI population. AAPI and Latino voters were the margin of swing victory in U.S. Senator Harry Reid’s run for re-election in Nevada during the 2010 mid-term elections.

Filipino Americans are the second largest ethnic group in Nevada alone, and make up 4 percent of the state’s population at 98,000 — 86,000 of whom reside in Clark County. Tagalog will be the third language, aside from English and Spanish, to be used in election materials in Clark County. OFA has a clear investment in AAPI communities, with a total of seven field offices in Las Vegas alone, which is located in Clark County.

Some speculate that because of poor voter turnout during the previous mid-term elections, as well as a likely loss of white swing independent voters supporting Obama, OFA will attempt to recapture base voters, particularly communities of color.

Continue reading