Tag Archives: advertising

Racism in the advertising industry

by guest contributor HighJive, originally published at MultiCultClassics

“People, I just want to say, you know, can we all get along?”

That’s a tough question to answer, based on the last few weeks in the advertising industry.

Anheuser-Busch pulled the plug on its Bud Light campaign starring Zagar and Steve. Native American groups complained Zagar — who bears an uncanny resemblance to a Yanomamo tribesman — displayed stereotypical and racist characteristics.

An Ohio auto dealership sparked outrage by trying to air a radio commercial with blatantly anti-Muslim messaging. The announcer copy proclaimed the car seller was “declaring jihad on the automotive market.”

The Chicago Creative Awards sunk to new lows with Master of Ceremonies Tony Little, accompanied by two scantily-clad, large-breasted bimbos. The lecherous Little literally groped female award recipients when they stepped onto the stage. Next year, maybe the Chicago Creative Club will book Neil French to host.

CBS reality TV series “Survivor” segregated contestants by ethnicity, ultimately polarizing advertisers as well. After two episodes, the producers switched to a multicultural merging with no explanation.

Plus, a contender in Advertising Week’s annual icon contest is none other than Aunt Jemima.

The continuing diversity soap opera inspired plenty of ugliness too.

Advertising Age conducted a poll that showed 93 percent of respondents did not think the agreements signed by New York shops would solve the exclusivity problems.

Advertising Age followed through with a cynical editorial that stirred controversy when the iconic publication declared The Human Rights Commission is “asking the industry to lower its standards” by hiring minorities. Subsequent “clarifications” by AdAge were delivered with a bumbling incompetence reminiscent of the infamous Al Campanis perspective on Blacks in sports. Continue reading