Tag: advertising

December 19, 2007 / / Uncategorized
December 18, 2007 / / Uncategorized
December 11, 2007 / / Uncategorized
December 5, 2007 / / Uncategorized
December 4, 2007 / / Uncategorized
June 22, 2007 / / activism

by Special Correspondent Latoya Peterson

I am done, done, done.

I intended to work on my follow up to Internalizing Stereotypes.

Key word: intended.

However, the sequel is not happening this week.

The sequel is not happening because my mind is cluttered with two articles that came to my attention in the last half of the week.

The first was a blog post on GameDaily Biz, a site and blog dedicated to the video game industry housed on Game Daily. I peruse GameDaily Biz every few days to find news and trends to discuss in the online gaming magazine Cerise. In addition to writing first person and opinion pieces about gaming, I also write their Gaming in the Media column. So, when I came across a “Your Turn” first person post on GameDaily Biz by Chris Mottes, CEO of Deadline Games, I was intrigued to see what he had to say.

Particularly because the post was titled, “That’s Racist! The Unjust Crusade Against Video Games.”

The article begins:

Members of the media often attack video games for being racist, sexist, mean-spirited, callous, unpleasant, insensitive, or just generally nasty. As a developer, I find most of these claims not only a touch insulting but also extremely tenuous, and in the majority of cases unfounded.

Fascinating. The majority of these cases are unfounded? As a black, female console gamer, I can definitively say that many of the video games I play (and enjoy) can be considered both sexist and racist. Sexism is rampant, particularly when you consider character design, costuming, and forced gender roles in play. Most female characters are designed for maximum sex appeal, relegated to damsel in distress roles, or physically limited and/or forced to contribute to the game in a limited capacity. Major female characters in RPGs tend to be healers or magic-users, normally devastated in battle by a few hits from a stronger male character. While there are a few standout exceptions – Samus from Metroid, Joanna Dark from Perfect Dark, and the oft-debated Lara Croft – most women in video games are side characters.

To illustrate the issue of racism, let’s play a little game. Off the top of your head, name 5 black video game characters. Now, exclude any characters that were not main characters. Now exclude any that appear in a sports game or hip-hop based game. Finally, exclude any characters that embody stereotypical representations of African Americans. (Yes, that means excluding CJ from Grand Theft Auto: San Andreas.) How many are left in your list?

Or, let’s look at Asian Americans in video games. Again, off the top of your head, name five Asian video game characters – you can use both side characters and main characters. (For this one, we will exclude RPGs from the discussion since character ethnicity a murky subject). Now exclude fighting games. How many are left on your list?

Name five Latino game characters. Can you? I cannot – I have a vague memory of heavy accents in certain video games, but I am not able to bring up one latino character that wasn’t in a historical game like Age of Empires (which technically means I remember playing the game as an Incan and as a Spaniard). For those who can, what stands out about these characters? Read the Post Denial and Delusion – Why Public Conversations About Race Fail Before They Begin

May 29, 2007 / / Uncategorized

by Racialicious special correspondent Wendi Muse, originally published at The Coup Magazine

“It was completely trivial” said a spokeswoman for Iberia Airlines’ new ad. I suppose that should be expected, but it never ceases to amaze me that some people consider the degradation of historically oppressed groups as “trivial,” “fun,” or “just a joke.” Maybe that’s because our society has a history of accepting stereotypes as truths, so veiling them in humor is its feeble attempt to disguise the simple fact that it can’t distinguish between one or the other. It may also be a result of the belief some hold that we are all equals and treated fairly. If this condition of equality is a given, then debasing one group or another is not expected to cause harm, embarrassment, or any real long-term affects. Maybe Spain’s national airline felt that they were engaging in harmless fun, simply teasing their colonial little brother Cuba, but not everyone shared Iberia’s interpretation. Ruben Sanchez, a spokesperson for Facua, a Spanish consumer rights group, found the commercial to be sexist and generally offensive to Cubans. Facua called for the advertisement, which is part of a set of commercials for Iberia’s website, to be pulled. Iberia complied. They apologized, stating that the ad was not meant to offend anyone, and removed it from television on May 16th. But considering that someone had thought up the commercial and allowed it to air in the first place, the damage had already been done.

When I saw the ad for the first time, I thought beyond sexism. Before me was a representation of women of African descent that has somehow lasted for more than three centuries. I saw an animated articulation of the remnants of European colonial dominance over a Caribbean nation and its women. There was so much to take in from such a short clip that I wanted to slow down and think about it in parts. I watched the video again, this time in silence. After muting the volume, I began to mentally catalogue the images I saw. Before the clip commenced, a tableau appeared of a fair-skinned baby in a rocking chair surrounded by two brown-skinned, dark haired, large lipped women frozen mid-dance, holding maracas and wearing bikini tops with Daisy Duke cutoff shorts. Once the video unfolded, it seemed. . . fairly harmless, but three things stood out to me:

1. The color contrast between the baby and his adult playmates.
Both women featured in the commercial have brown skin, one a shade slightly darker than the other, and the men who provide musical accompaniment for the commercial are also varying shades of brown, from light to dark. This contrast is common in tourism advertisements, particularly those in Europe and the United States (with the exception of the recent Bahamas vacation ads). The tourist is almost always white and the “natives” are always brown, black, or yellow. Last time I checked, people of color also go on vacation, but maybe advertising executives don’t want to confuse the consumer audience by featuring them as tourists alongside people who look just like them. Funny enough, this never seems to be a problem in white-on-white ads encouraging people to go to European countries. Read the Post A Daycare Called Cuba: Iberia Ad More Than “Sexist”