Tag: advertising

September 24, 2013 / / asia

goddesses1

 

By Guest Contributor Sayantani DasGupta; originally published at Feminist Wire

The Abused Goddesses of India. The advertisements, created by Mumbai-based ad firm Taproot India, have been making the rounds – not only of my Facebook friends’ walls, but of many a feminist and progressive site including Bust, Ultraviolet, V-Day and MediaWatch, usually along with reactions like “powerful” and “heartbreaking.”

The images are unusual in their aesthetic appeal. After all, it’s not every day that you see the Hindu Goddesses Laxshmi, Saraswati or Durga made to appear as if they have been subject to gender-based violence – with tear stained faces, open cuts and battered cheekbones. But even despite (or because of?) the bruising around those divine eyes, the images are breathtaking – recreations of ancient Hindu paintings accurate to their last bejeweled crown and luscious lotus leaf.

I’ll admit it, I too was entranced by these ads when I first saw them. Having grown up in the heart of the American Midwest at a time when no one in the media looked even remotely like brown-skinned and dark haired me, I have a particular soft spot for images of glamorous Indian women. After childhood and teenage years believing that no one who wasn’t a blonde, blue-eyed Christie Brinkley look-alike could be deemed ‘beautiful,’ I’m still a complete sucker for images of traditional Indian beauty.

Yet, no matter how appealing, these ads are also deeply problematic. The reasons are multiple:

Read the Post Abused Goddesses, Orientalism and the Glamorization of Gender-Based Violence

July 20, 2012 / / advertising
October 5, 2009 / / advertising
July 14, 2009 / / advertising

By Guest Contributor Tami, originally published at What Tami Said

According to Macon D at Stuff White People Do and Craig Brimm at Kiss My Black Ads (Both wonderful blogs that you should be reading on the regular), a Minneapolis-based retailer, Chicago-Lake Liquors, has launched a new ad campaign that depicts middle class white folks acting “black” (or rather the minstrelized version of blackness popularized by BET).

chicagolake

Funny or offensive? Read the Post What’s So Funny About Chicago-Lake Liquors Ads?

June 4, 2009 / / advertising
April 10, 2009 / / The Brazil Files

by Special Correspondent Wendi Muse

Tim, a Brazilian digital communications provider (cell phones, internet service, etc), recently launched an ad campaign entitled “Você, Sem Fronteiras,” which means “You, Without Limits.” “Fronteiras” is a Portuguese word* that means limits, borders, or restrictions, and is often evoked in reference to behavior, culture, and access to resources. In this ad campaign, Tim is encouraging its current and prospective users to think of all three contexts.

The first page of the ad reads: “ALGUMA COISA ESTÁ ACONTECENDO” (“something is happening”):

The second page reads: “UM HOMEM NEGRO COM NOME MUÇULMANO É PRESIDENTE DOS ESTADOS UNIDOS” (“a black man with a Muslim name is the President of the United States”)**:

Read the Post The Brazil Files: Without Limits