MTV’s Look Different campaign is doing a full multiscreen take over for Martin Luther King Jr. Day,
According to a 2014 MTV study*, 73% of Millennials believe having more open constructive conversations about bias would help people become less prejudiced.
“Millennials believe strongly in fairness, but they can also find it difficult to talk openly about race – to be not simply ‘color blind’ but ‘color brave,’ said Stephen Friedman, President of MTV. “Our audience is looking for a way to bring the national conversation on race into their homes and this campaign will give them a forum to express true color bravery.”
#TheTalk will begin at 9:00 a.m. ET/PT on Martin Luther King, Jr. Day when MTV will kick off a 12-hour period in which all programming will air in black and white for the first time in the network’s history. Every commercial block will begin with personal reflections on race from luminaries including Kendrick Lamar, Common, Big Sean, Ava DuVernay, David Oyelowo, Penn Badgley, Jordin Sparks, Pete Wentz, Sen. Rand Paul, Rep. John Lewis, Sen. Cory Booker and more.
One of the ideas they referenced, “color brave,” is from Melody Hobson’s TED Talk:
Read MTV’s study on Millennials and Bias here.
Share your experiences with #TheTalk here.
(Easter Egg: I’m in the “activist” video on the site.)