In 1957, Norman Mailer spoke to the existence of the “white Negro,” an urban hipster whose fascination and fetishizing of blackness resulted in a set of practices that reflected a white imagination: part cultural appropriation, a subtle reinforcement of segregation, and a desire to try on perceived accents of blackness. “So there was a new breed of adventurers, urban adventurers who drifted out at night looking for action with a black man’s code to fit their facts,” he wrote. “The hipster had absorbed the existentialist synapses of the Negro, and for practical purposes could be considered a white Negro.”
As the Princeton University professor Imani Perry has noted, “there is a sonic preference for blackness, the sounds of blackness, but there is a visual preference for whiteness in our culture.” It should come as no surprise, then, that white rappers are slowly beginning to dominate the college music scene with the ascendance of a genre that can loosely be called “frat rap.”
While similarly embracing hedonistic pleasures, the idea of frat rap positions these artists apart from those other artists, those of color, who may offer a similar style and performance. Akin to going uptown during the jazz era without having to leave the confines of white spaces, frat rap is nothing new. Whereas the other rap purportedly celebrates violence, sexism, and materialism, and pollutes hearts, frat rap is fun. What happens in college stays in college.
Historically white colleges remain immensely segregated. The growing popularity of frat rap, which has seized upon the power of online technologies and the stigmas associated with (black) hip-hop, continues not just a history of appropriation and the idea that blackness is merely a culture or an aesthetic that can be borrowed or purchased at the local dollar store; it also continues the American tradition of segregation that is a cornerstone of American colleges and Universities.
–From “Frat Rap And The New White Negro,” The Chronicle Of Higher Education: The Conversation” 8/29/13