Category: marketing

With incidents like this one at the University of California-Davis still popping up, it’s painfully obvious that Cinco de Mayo brings out the absolute worst in some people.

So, in this special Monday Throwback from 2009, Arturo pokes a hole in the marketing piñata surrounding the occasion.

By Special Correspondent Arturo R. García, also Posted at The Instant Callback

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Continuing a semi-yearly tradition of mine since my days working at my college paper, just a few notes about today:

1. This is not Mexican Independence Day
Nope, that’s September 16th. 5/5 commemorates an unlikely Mexican victory over the French at the Battle of Puebla in 1862. The battle delayed, but did not stop, an eventual French occupation of the country, which lasted three years before it was toppled.

beerad12. This is not that big of a deal back home
Don’t let the beer ads fool you; 5/5 is a regional holiday, usually celebrated at the site of the battle. But, it’s nowhere near as big a deal as it is in El Otro Lado. Now, is that because of immigrant pride, or American corporate opportunism? That, I leave for you to decide. During my time working in local Spanish-language radio, the biggest sponsors for our Cinco de Mayo concerts were — you guessed it — beer companies. Banners everywhere, beer girls hawking their wares on the stage, booze selling like hot cakes in the fenced-off drinking area. I don’t doubt that at least some of the people who attended the events had their hearts in the right place, but the commercial aspect definitely got on my nerves when I thought about it.
Read the Post A Friendly Reminder About Cinco De Mayo [The Throwback]

February 26, 2014 / / asian-american
August 16, 2013 / / beauty

By Andrea Plaid

Via chaudmag.com
Via chaudmag.com

I’ve always given side-eye to Fashion Fair Cosmetics ever since I started wearing make-up. To be a part of the Johnson Publication empire–the people who bring us Ebony (and its online equivalent) and Jet–their make-up was not only too rich for my wallet but never quite fit my skin tone. (You’d think, of allllll the companies, Fashion Fair would have a shade that fit the full spectrum of Black folks and well, right?) And, to be honest, the brand itself made me think of its relevance to my mom’s generation–the fresh-off-the Movement, up-the-corporate-ladder Baby Boomers–not mine.

Of course, it would be award-winning director Ava DuVernay who would make Fashion Fair relevent to my mom, me, and younger generations.

Read the Post Friday Fun: Ava DuVernay Makes Fashion Fair Cosmetics Look Good–And Relevant!

April 2, 2013 / / marketing

By Guest Contributor Lisa Wade, Ph.D.; originally published at Sociological Images

The marketing for beach-related vacation destinations often capitalizes on the association of foreign beaches with (partly) naked bathing beauties. This intersection of race, gender, and sexuality that positions the “ethnic” woman as particularly sexually accessible have deep roots in our colonial past in which foreign lands “open” to conquest by the Western world were conflated with foreign women “open” to conquest by Western men.

The “Hula Girl” is a case in point.

Read the Post The Dancing Hawaiian Girl, At Your Service

June 25, 2012 / / hip hop

by Guest Contributor Sasha Houston Brown

Urban Outfitters

Dear Glen T. Senk, CEO Urban Outfitters Inc.

This past weekend, I had the unfortunate experience of visiting a local Urban Outfitters store in Minneapolis. It appeared as though the recording “artist” Ke$ha had violently exploded in the store, leaving behind a cheap, vulgar and culturally offensive retail collection. Plastic dreamcatchers wrapped in pleather hung next to an indistinguishable mass of artificial feather jewelry and hyper sexualized clothing featuring an abundance of suede, fringe and inauthentic tribal patterns.

In all seriousness, as a Native American woman, I am deeply distressed by your company’s mass marketed collection of distasteful and racially demeaning apparel and décor. I take personal offense to the blatant racism and perverted cultural appropriation your store features this season as “fashion.”

All too often industries, sports teams and ignorant individuals legitimize racism under the guise of cultural “appreciation”. There is nothing honorable or historically appreciative in selling items such as the Navajo Print Fabric Wrapped Flask, Peace Treaty Feather Necklace, Staring at Stars Skull Native Headdress T-shirt or the Navajo Hipster Panty. These and the dozens of other tacky products you are currently selling referencing Native America make a mockery of our identity and unique cultures.

Your corporate website claims to “offer a lifestyle-specific shopping experience for the educated, urban-minded individual”. If this is the case, then clearly you have missed the mark on your target demographic. There is simply nothing educated about your collection, which on the contrary professes extreme ignorance and bigotry. Read the Post An Open Letter to Urban Outfitters on Columbus Day

by Guest Contributor Adrienne Keene, originally published at Native Appropriations

Navajo Nations Crew Pullover

Navajo Nations Crew Pullover

A search for “Cherokee” on the Urban Outfitters website reveals 1 result. A search for “Tribal”: 15. A search for “Native”: 10. “Indian”: 2. But Navajo? 24 products have Navajo in the name alone.

This post started as a massive Urban Outfitters take-down, I spent an hour or so last week scrolling through the pages of the website, and adding anything to my cart that was “Native inspired” or had a tribal name in the description. I got through JUST the women’s clothes and accessories (no mens or apartment), and had 58 items in my cart. So, then, like any good researcher, I began to code my cart for emergent themes, and the one that jumped out far above the rest? Urban Outfitters is obsessed with Navajos.

I want to show you some examples, and then talk a little about the issues with using tribal names in products that are decidedly not-. Finally, I want to share what the Navajo Nation in particular is doing about it, and the action they’ve taken is pretty cool.

Without further ado, some of the “Navajo” products to grace the pages of Urban.

From the basic:

Navajo Quilt Oversized Crop Tee

“Title Unknown Techno Navajo Quilt Oversized Crop Tee”

Truly Madly Deeply Navajo Print Tunic

Truly Madly Deeply Navajo Print Tunic

To the totally random:

Navajo Feather Earrings

Navajo Feather Earrings
Read the Post Urban Outfitters is Obsessed with Navajos

September 28, 2011 / / WTF?

By TV Roundtable Member Kendra James

Did anyone else know that Emmy and Oscar nominee Taraji P Henson is the third lead this season on Abrams’ and CBS’ new thriller Person of Interest?

No? Don’t be ashamed, because you certainly wouldn’t know given the advertising. The New York billboards feature the white male leads, Jim Caviezel and Michael Emerson, and that same poster is the one you’ll see featured in magazines and papers all over, including this morning’s free Metro in NYC. As far as I was concerned these two men were the show’s only leads. I had no idea that an Oscar and Emmy nominated actress was the female star.

When TV Guide gave more of the same on the cover of their latest issue, Taraji took to her Facebook fanpage to speak to her fans:

WOW!!!! TV Guide is NOT including me on the cover with my cast members……..I am the female lead of a 3 member cast and I’m not included on the cover!!!!!! Do you see the shit I have to deal with in this business…..I cram to understand!!!!

The post was removed later and replaced with:

I swear you guys keep my spirit lifted cause it ain’t easy AT ALL for a sister in Hollywood. Your love is God sent!!!! Thank you ALL from the bottom of my heart. Wanted to tell you all this on live TV at the Emmys (if I’d won) but……oh well. Muah!!!!!

Read the Post Race + TV: Taraji P. Henson Isn’t A Person Of Interest On Her Own Show