With incidents like this one at the University of California-Davis still popping up, it’s painfully obvious that Cinco de Mayo brings out the absolute worst in some people.
So, in this special Monday Throwback from 2009, Arturo pokes a hole in the marketing piñata surrounding the occasion.
By Special Correspondent Arturo R. García, also Posted at The Instant Callback
Continuing a semi-yearly tradition of mine since my days working at my college paper, just a few notes about today:
1. This is not Mexican Independence Day
Nope, that’s September 16th. 5/5 commemorates an unlikely Mexican victory over the French at the Battle of Puebla in 1862. The battle delayed, but did not stop, an eventual French occupation of the country, which lasted three years before it was toppled.
2. This is not that big of a deal back home
Don’t let the beer ads fool you; 5/5 is a regional holiday, usually celebrated at the site of the battle. But, it’s nowhere near as big a deal as it is in El Otro Lado. Now, is that because of immigrant pride, or American corporate opportunism? That, I leave for you to decide. During my time working in local Spanish-language radio, the biggest sponsors for our Cinco de Mayo concerts were — you guessed it — beer companies. Banners everywhere, beer girls hawking their wares on the stage, booze selling like hot cakes in the fenced-off drinking area. I don’t doubt that at least some of the people who attended the events had their hearts in the right place, but the commercial aspect definitely got on my nerves when I thought about it.