The ad features a white man from Minnesota speaking exaggeratedly in patois, urging his unhappy coworkers to become happier with phrases like, “Yuh know what dis room needs? A smile!” Clearly, this is Volkswagen’s way of telling you, Jamaicans are happy! You should be happy, too! Buy a 2013 Volkswagen Beetle and get happy! Read the Post The Least Happy Jamaican: On Volkswagen’s Super Bowl Commercial
Lately, Native people have taken to the streets malls in demonstrations of Public Indian-ness (“PI”) that surpasses the sheer volume of activism of even Alcatraz and the Longest Walk. There’s a heapum big amount of PI going on right now! Many people, non-Native and Native alike, are wondering what the heck is going with their local Native population and how this so-called #IdleNoMore Movement managed to get the usually muffled Natives restless enough to be Indian in public. I mean, like Chris Rock said, he hasn’t ever even met two Indians at the same time. He’s seen “polar bears riding a tricycle” but he’s “never seen an Indian family just chillin’ out at Red Lobster.”
Now, people can’t seem to get away from us.
And that’s cool, but isn’t that what pow-wows and November is for? People (non-Native and Native alike) can only take so much PI, right? Is that what the Idle No More movement is? An extended Native American Heritage Month, where non-Natives have to act like they’re fascinated by Native culture?
In a word, no. It is much more. Please consider this a fairly exhaustive explanation of the Movement, what it is not and what it is. If for some reason you cannot read the next 1000 or so brilliant words, I can be summed up thusly: Idle No More is not new. Instead, it is the latest incarnation of the sustained Indigenous Resistance to the rape, pillage, and exploitation of this continent and its women that has existed since 1492. It is not the Occupy Movement, although there are some similarities. It is not only about Canada and it is not only about Native people. Finally, and probably most importantly, it (and we) are not going away anytime soon. So get used to it (and us).
During the lively discussion with our fantastic guest tweeters, the R asked them about how the race is constructed in African feminisms versus how it’s constructed in Western, specifically US, Black feminism/womanism. Their answers are after the jump.