Category: exoticisation

May 15, 2013 / / Entertainment

By Guest Contributor Shae Collins

“So you’re going to twerk right?” was a common question my sorority sisters and I got when we entered a dance competition this year at our school.

Not too long ago, the university I attend welcomed its first historically black Greek-letter organization. I had the privilege of becoming a member of this sorority and was curious to see how the students of a predominately white university in a wealthy area would receive a historically black organization on its campus.

The university was widely accepting of the sorority; however, as we became more visible on the campus, we experienced much cultural insensitivity.

This year, for the first time, we participated in a sorority dance competition that raises money for charity. During the week leading up to the dance-off, several people approached us asking if we were going to twerk — as if twerking is the only style of dance a black woman can do.

Read the Post Sorority Girls Must Twerk: Cultural Demands on Black Women

May 8, 2013 / / black
April 23, 2013 / / Racialicious Roundtables

kumare2-1024x658

Hosted by Tami Winfrey Harris and Andrea Plaid with featured guest, Sikivu Hutchinson, author of “Moral Combat: Black Atheists, Gender Politics, and the Values Wars”

Tami: Kumaré follows a filmmaker, Vikram Gandhi, who transforms himself into a fake guru to explore the concepts of blind religious faith and devotion to spiritual figures. It is interesting that Vikram and his assistants–all American-born and -raised–adopted accents in the subterfuge, playing off the magical brown person/foreigner trope.

Andrea: Would he be believable if he didn’t take on the accent?

Sikivu: Channeling the authentic brown magical mystery tour exotic (and I’m thinking specifically here of the sixties cult of the Maharishi Mahesh Yogi legitimized in the West by mega-celebs like the Beatles) wouldn’t be complete without the right “Orientalist” lilt.

Tami: There are plenty of American religious/spiritual figures who inspire a devotion similar to that demonstrated by Kumaré’s followers. But I also think his race and faux accent provided a short cut of sorts.

Andrea: And I think that shortcut allowed the subterfuge to be more successful. Deepak Chopra wouldn’t be where he is if he didn’t have his accent.

Tami: …or if he were named Bob Henderson. It’s the otherness that adds credibility.

Andrea: Great minds, sis! That’s why I see some white people adopt “exotic” names when they become gurus or get deep into yoga.

Sikivu: Yes, and the drooling idolatry of Kumaré’s mostly-white female acolytes underscores this—I know a number of lib/progressive white women who have adopted trendy “yogic”  names to buttress their devoutness and confer them with the Eastern mystic equivalent of “street” cred.

Tami: This ties into the biased belief that brown people (and I say that meaning all brown peoples–black folks, Native Americans, etc.) are inherently plugged into something

Filmmaker Vikram Gandhi
Jersey-born filmmaker Vikram Gandhi outside of his Kumare costume

beyond the physical world…some magic. And that “magic” can be positioned positively or negatively, but it is part of the mantle of “other.” By adopting guru “drag,” the filmmaker successfully plugs into that idea. A brown guy with short hair and a clean-shaven face in jeans and a button down, may be too Americanized (read: normal) to work his magical mojo.

We went to see this awful movie, The Last Exorcism II, and at some point (of course) the protag goes to visit a black roots woman in New Orleans. I commented to my husband about the character’s vaguely African headwrap and her exaggerated accent. But the viewer would likely not have accepted that part if she had a Queen Bey lace-front and sounded like a black Brooklynite or had my Midwestern twang. We like our magical brown people unassimilated.

Sikivu:  And the noble savage sexuality of Kumaré goes hand-in-hand with the way the film trots out and parodies the West’s eternal fascination with the Magical Negro/Indian/Asian (take your pick) other.  The blond woman gushing in her living room about how Kumaré has “touched her life” looks practically orgasmic.  So much of this guru shtick is tied up with the charade of liberating the repressed uptight “rationalist” white folk from their shackles a la Norman Mailer’s “White Negro” paradigm pimping “black soul” as antidote to all that ails the modern white man.  A brilliant send-up on this theme is “The Couple in a Cage,” by Guillermo Gomez Pena and Coco Fusco—they mounted a performance piece where they pretended to be indigenous primitives displayed in their “native habitat” for the delectation of mostly white museum-goers seeking authentic savage artifacts.  While there was no overtly religious element to it, the Western impulse to gain validation through the body/essence and “shamanic” wisdom of the other is similar.

Read the Post Table for Two: Kumaré, Or How A Guru Is Born Out Of Orientalism

By Andrea Plaid

Since it’s National Poetry Month, let’s talk about one of my favorite poets: Suheir Hammad.

Of course, Hammad speaks quite a few women of color’s truth with her classic piece, “Not Your Erotic, Not Your Exotic”:

Read the Post Racialicious Crush Of The Week: Suheir Hammad

February 4, 2013 / / advertising

By Guest Contributor Suzanne Persard

Am I the last Jamaican to miss the happiness train?

After millions of hits on YouTube and a whirl of international attention, arguably the most popular commercial Volkswagen has ever aired, has been approved by “100 Jamaicans,” hailed as humorous by hundreds of other Jamaicans, and endorsed by the Jamaican Minister of Tourism.

The ad features a white man from Minnesota speaking exaggeratedly in patois, urging his unhappy coworkers to become happier with phrases like, “Yuh know what dis room needs? A smile!”  Clearly, this is Volkswagen’s way of telling you, Jamaicans are happy! You should be happy, too! Buy a 2013 Volkswagen Beetle and get happy!
Read the Post The Least Happy Jamaican: On Volkswagen’s Super Bowl Commercial

January 14, 2013 / / black
Michael Kors bag.

By Guest Contributor Cheryl Lynn Eaton, cross-posted from Digital Femme

“Cheryl Lynn, you will have your first and last dollar.” My mother says it with blend of mirth, surprise, and exasperation–as if she cannot believe she produced a child who behaves in such a practical manner, a child who would dare complain that she had to spend twenty-four dollars on a purse due to the old one falling apart at the seams. My mother possesses a walk-in closet full of purses. Not one could be purchased for twenty-four dollars. The glint of a gold circle surrounding a bold M and K–the lack of one separating my leather satchel from her assortment–costs a great deal more.

Yet, my mother is a child of poverty; I am a child of the working-class struggle. She needs her talismans, her high-end upmarket logos, to make her feel as if she is of worth. I was taught to fear them, to believe that obtaining them would bring about financial ruin. I’ve jokingly told many friends that I’m glad I grew up working-class instead of rich, middle class, or poor because it has made me so paranoid about money that I’ll never purchase designer labels. Black working-class kids are raised to believe that one wrong move will have you back in the ghetto where your parents came from. Working-class kids are raised on fear.
Read the Post Race + Fashion: Life, Labels, And The Pursuit Of Happiness

November 20, 2012 / / beauty
November 12, 2012 / / SMH

By Guest Contributor Sasha Houston Brown

Gwen Stefani in No Doubt’s “Looking Hot” video. Via theinsider.com

There is something insidiously ironic about being American Indian during the fall of the 21st century. It all starts with Columbus Day to mark our “discovery,” then moves right into the “it’s totally not racist to dress up as a hypersexualized Indian” awkward Halloween party, and goes out with a bang on Thanksgiving when we celebrate the survival of the Pilgrims and that harmonious, mutually beneficial relationship forged between colonizers and Indigenous peoples everywhere! However romanticized or factually inaccurate, these holidays happen to be the three days when Native peoples actually enter the mass psyche of American culture.

I don’t know about you, but I usually spend this time of year parading around in my Navajo Hipster panties, feather headdress (on loan from Karlie Kloss and Gwen Stefani), Manifest Destiny T-Shirt and knee-high fringed moccasins made in Taiwan while watching a Redskins game, smoking a pack of American Spirits, and eating genetically modified Butter Ball turkey, because I’m just that traditional.
Read the Post Nothing Says Native American Heritage Month Like White Girls In Headdresses