Scandal may be on a three-week hiatus, but that doesn’t mean we’ve turned off our televisions here at the R. Click in for news on from Arturo Garcia and me on Idris Elba, Project Runway, and more.
Psy Returns: … 1,525,247,746 YouTube viewings later, the man behind “Gangnam Style” now attempts to escape One-Hit Wonderville — at least, outside of South Korea.
As Jeff Yang pointed out at The Wall Street Journal, the video for Psy’s new single, “Gentleman,” made its public debut before a crowd of 50,000 in Seoul. So he’s probably not going to be hurting for work, no matter how it’s received in North American markets.
Regardless, at least give Psy some credit for not completely resting on his last hit’s laurels. Because while the video for “Gentleman” revisits many of “Gangnam’s” elements, this is a different kind of parody track. Namely, Psy’s character is a more active–and more unsympathetic–figure this time around, as he trolls virtually everyone around him until meeting his match in Son Ga-In from Brown Eyed Girls. Even if it is a little off-putting at first: Psy’s willingness to make himself an anti-hero, if not an outright villain, is also interesting–the vision makes more sense after reading a translation of the lyrics from PolicyMic:
If I’m going to introduce myself
I’m a cool guy with courage, spirit and craziness
What you wanna hear, what you wanna do is me
Damn! Girl! You so freakin sexy!
Yang also notes that the centerpiece dance move is taken from her group’s single, “Abracadabra.” But the question remains: What will “Gentleman” mean for K-pop’s collective commercial fortunes in America? If it gets Psy another hit, great. But will “Abracadabra” and BEG as a whole get more radio play out of it?
How many people are going to start screaming “WestSIIIDE” during the bridge and not the actual lyric, “Wet PSY”? –AG