Category: advertising

February 4, 2013 / / advertising

By Guest Contributor Suzanne Persard

Am I the last Jamaican to miss the happiness train?

After millions of hits on YouTube and a whirl of international attention, arguably the most popular commercial Volkswagen has ever aired, has been approved by “100 Jamaicans,” hailed as humorous by hundreds of other Jamaicans, and endorsed by the Jamaican Minister of Tourism.

The ad features a white man from Minnesota speaking exaggeratedly in patois, urging his unhappy coworkers to become happier with phrases like, “Yuh know what dis room needs? A smile!”  Clearly, this is Volkswagen’s way of telling you, Jamaicans are happy! You should be happy, too! Buy a 2013 Volkswagen Beetle and get happy!
Read the Post The Least Happy Jamaican: On Volkswagen’s Super Bowl Commercial

January 18, 2013 / / Racialicious Crush Of The Week
October 4, 2012 / / Meanwhile On TumblR

By Andrea Plaid

Considering how you all responded to the excerpt last week, you’re still digging our past Crush Of The Week Scot Nakagawa, especially what he said about voting and the maintenance of white privilege, which just happened to coincide with the R’s and National Black Programming Consortium’s buzzy efforts around the documentary about the 2008 vote in Ghana, An African Election:

I grew up in the 1960s and 70s, back when that La Choy commercial was considered about as offensive as selling water softener as an “ancient Chinese secret.” That was a much more naive time for whites. That naivete was rooted in the unquestioned dominance of whiteness. In fact, so dominant were whites that American was synonymous with Caucasian.

But the racial equity movements of my childhood would soon shatter that naivete, pulling whites into a struggle to maintain their cultural dominance that made the contours and vulnerabilities of whiteness visible to whites, perhaps for the first time. Until then, being the assumed racial and cultural norm of America was fundamental to white identity and to the ethos of American exceptionalism.

But when white cultural advantage was challenged, white folk mobilized. KKK membership grew, White Citizens Councils formed, and the Republican Party stepped in to provide a political vehicle for white backlash that is still in effect today.

And now, as the racial demographics of the U.S. and the world turn to the increasing numerical advantage of non-whites, the backlash movement that peaked in the 1990s is resurgent. Membership in racist Patriot groups and vigilante border patrols is on the rise, and Tea Parties and groups like True the Vote are wreaking havoc on our political process. And they’re not nearly done yet. The global scale of white conservative ambitions can be measured by the body count in what increasingly appears to be a permanent war against the so-called Muslim world, the popular support for which is founded in Islamophobia.

It is in this context that the current voter suppression efforts we are seeing around the country should be understood. Overcoming these efforts in this election cycle is only one among many battles. Unless we see that battle as connected to the battles for immigration rights, religious freedom, racial equity and gender equity, reproductive and sexual freedom, and the battle to curtail the ambitions driving the expansion of American empire, we are missing the dynamics of the larger war and may soon find much more than voting rights among its casualties.”

Read the Post Meanwhile, On TumblR: More Scot Nakagawa Love And HBO Def Poet Mark Gonzales

July 20, 2012 / / advertising
June 19, 2012 / / WTF?
June 12, 2012 / / advertising

By Arturo R. García

With the Latino electorate emerging more and more as a key constituency, the dust-up over this commercial highlights the tightrope both President Barack Obama and Mitt Romney will have to walk in engaging with not only this diverse array of voters, but the media outlets they follow.

In the ad, Univision News anchor Jorge Ramos is shown saying, “Close to 46 million Americans do not have health insurance.” The ad–not Ramos himself–goes on to tout Obama’s Healthcare Reform Bill. The commercial is part of the opening salvo in a $4 million advertising campaign pitched toward Spanish-speaking households.

On Monday, Ramos, the host of Univision’s Al Punto, closed the program denouncing the Obama campaign for using his image in the ad. Courtesy of Mediaite, here’s Ramos’ commentary:

And here’s the English translation:

A few hours ago the Obama reelection campaign aired an ad using my image and that of Noticias Univisión. I want to make clear that I reject the use of my likeness and that of Noticias Univisión in any election campaign. We have let the Obama campaign and the White House know, and we want to leave a public notice of our disagreement. We have always defended our journalistic integrity and will always continue to do so.

Read the Post Race + Politics: Univision Flexes Some Muscle

May 3, 2012 / / advertising
April 17, 2012 / / advertising

By Guest Contributor Jen Wang, cross-posted from Disgrasian

One year I vacationed in Mexico and spent the entire time in the water, body surfing and boogie boarding. My skin got really dark, which I don’t care about one way or another, though I am afraid of sun damage and skin cancer, in that order. I made one mistake that trip though, and it wasn’t forgetting sunscreen (always, always remember sunscreen). My mistake was going to see my grandmother right after. The first thing she said, once she got over the shock, was “How did you get so dark?!” For the rest of the visit, she introduced me to her friends as “My Granddaughter-Who’s-Normally-Not-This-Dark.”

Light skin is still prized in Asia for a number of reasons that have to do with longstanding notions of race, class, and gender. Good thing then, that there’s a booming market for skin whitening creams, many of them manufactured by Western companies! And good thing the companies who make these creams also make commercials, because quite a few of them–beyond their creepy, disturbing premise–are kinda hilarious.
Read the Post DISGRASIAN OF THE WEAK! Vagina Whitening (That’s Right, You Heard Me)