Who Didn’t See This Coming?: Cracker Barrel Doubles Down on Duck Dynasty

A Cracker Barrel restaurant via NY Daily News

Last week Arturo reminded Duck Dynasty fans of what hadn’t gotten newly revealed (“newly” for those of us who still have no idea what a Duck Dynasty is, at least) homophobe and racist Phill Robertson suspended from the hit A&E show. Since the decision A&E has remained strangely mum on the topic, while others like Sarah Palin, Mike Huckabee, and Bobby Jindal have chimed in attempting to make the tenuous state of the show and Robertson’s future an issue of 1st amendment rights.

In a slightly tangential turn of events Cracker Barrel took a stand against Roberstson’s comments, pledging to pull all Duck Dynasty merchandise from their shelves. (Yes, you too can buy a Duck Dynasty Talking Keychain while eating away your Saturday night kegger hangover in AnyTown, Ohio!) It was a decent gesture, especially given that the merchandise practically flew off the shelves at Walmart after the GQ controversy broke in a sad show of support for the brand . However two days after making the promise –and still, with no word from A&E– this message was found on Cracker Barrel’s official Facebook page:

Dear Cracker Barrel Customer:

When we made the decision to remove and evaluate certain Duck Dynasty items, we offended many of our loyal customers. Our intent was to avoid offending, but that’s just what we’ve done.

You told us we made a mistake. And, you weren’t shy about it. You wrote, you called and you took to social media to express your thoughts and feelings. You flat out told us we were wrong.

We listened.

Today, we are putting all our Duck Dynasty products back in our stores.

And, we apologize for offending you.

We respect all individuals right to express their beliefs. We certainly did not mean to have anyone think different.

We sincerely hope you will continue to be part of our Cracker Barrel family.

The post gained over 1000 likes in the time it took to copy and paste the statement from there to here and currently stands upwards of 68,000.

This is probably a great time to remind anyone who’s surprised by this 180 turn of events that in 2004 Cracker Barrel was sued by 21 people in a $100 million federal lawsuit alleging a nationwide trend of discriminatory service that ranged from segregating Black families from other customers to outright refusing to serve them at all. It was the largest lawsuit of its kind since Denny’s in 1994; it settled for $8.7 million. In 2008 they received a 15 out of 100 from the Human Rights Watch on their LGBTQ Corporate Equality Index and had only managed to raise it to a 50 in 2011.

In the case of Cracker Barrel and Duck Dynasty, birds of a feather really do flock together.

  • Ceegee

    Not surprised to learn about the lawsuit against CB. The last time I ate ate there was with my mom, who is white, and my cousins, who are black. The hostess at the podium didn’t register that our group was together and attempted to keep my cousin from entering the dining room when we were ushered back. My other cousin actually had to spell out the situation to them. It was mortifying and sad.

  • Africameleon

    if only there cheese weren’t so damn delicious!!! really, the name says it all folks. i’m from NC and blacks avoid the restaurant because of the name and stories associated with this place. i’m not surprised at all.

  • http://molecularshyness.wordpress.com jen*

    Wow, that is so surprising!
    I would never have expected Cracker Barrel to distance itself fro Duck Dynasty…they are like two sides of the same coin. People who enjoy one usually enjoy the other.

    I am actually stunned that they did that, but it seems they “came to their senses”. As you said – they are “birds of a feather”.