Who Didn’t See This Coming?: Cracker Barrel Doubles Down on Duck Dynasty

A Cracker Barrel restaurant via NY Daily News

Last week Arturo reminded Duck Dynasty fans of what hadn’t gotten newly revealed (“newly” for those of us who still have no idea what a Duck Dynasty is, at least) homophobe and racist Phill Robertson suspended from the hit A&E show. Since the decision A&E has remained strangely mum on the topic, while others like Sarah Palin, Mike Huckabee, and Bobby Jindal have chimed in attempting to make the tenuous state of the show and Robertson’s future an issue of 1st amendment rights.

In a slightly tangential turn of events Cracker Barrel took a stand against Roberstson’s comments, pledging to pull all Duck Dynasty merchandise from their shelves. (Yes, you too can buy a Duck Dynasty Talking Keychain while eating away your Saturday night kegger hangover in AnyTown, Ohio!) It was a decent gesture, especially given that the merchandise practically flew off the shelves at Walmart after the GQ controversy broke in a sad show of support for the brand . However two days after making the promise –and still, with no word from A&E– this message was found on Cracker Barrel’s official Facebook page:

Dear Cracker Barrel Customer:

When we made the decision to remove and evaluate certain Duck Dynasty items, we offended many of our loyal customers. Our intent was to avoid offending, but that’s just what we’ve done.

You told us we made a mistake. And, you weren’t shy about it. You wrote, you called and you took to social media to express your thoughts and feelings. You flat out told us we were wrong.

We listened.

Today, we are putting all our Duck Dynasty products back in our stores.

And, we apologize for offending you.

We respect all individuals right to express their beliefs. We certainly did not mean to have anyone think different.

We sincerely hope you will continue to be part of our Cracker Barrel family.

The post gained over 1000 likes in the time it took to copy and paste the statement from there to here and currently stands upwards of 68,000.

This is probably a great time to remind anyone who’s surprised by this 180 turn of events that in 2004 Cracker Barrel was sued by 21 people in a $100 million federal lawsuit alleging a nationwide trend of discriminatory service that ranged from segregating Black families from other customers to outright refusing to serve them at all. It was the largest lawsuit of its kind since Denny’s in 1994; it settled for $8.7 million. In 2008 they received a 15 out of 100 from the Human Rights Watch on their LGBTQ Corporate Equality Index and had only managed to raise it to a 50 in 2011.

In the case of Cracker Barrel and Duck Dynasty, birds of a feather really do flock together.

About This Blog

Racialicious is a blog about the intersection of race and pop culture. Check out our daily updates on the latest celebrity gaffes, our no-holds-barred critique of questionable media representations, and of course, the inevitable Keanu Reeves John Cho newsflashes.

Latoya Peterson (DC) is the Owner and Editor (not the Founder!) of Racialicious, Arturo García (San Diego) is the Managing Editor, Andrea Plaid (NYC) is the Associate Editor. You can email us at team@racialicious.com.

The founders of Racialicious are Carmen Sognonvi and Jen Chau. They are no longer with the blog. Carmen now runs Urban Martial Arts with her husband and blogs about local business. Jen can still be found at Swirl or on her personal blog. Please do not send them emails here, they are no longer affiliated with this blog.

Comments on this blog are moderated. Please read our comment moderation policy.

Use the "for:racialicious" tag in del.icio.us to send us tips. See here for detailed instructions.

Interested in writing for us? Check out our submissions guidelines.

Follow Us on Twitter!

Support Racialicious

The Octavia Butler Book Club

The Octavia Butler Book Club
(Click the book for the latest conversation)

Recent Comments

Feminism for Real – Jessica, Latoya, Andrea

Feminism for Real

Yes Means Yes – Latoya

Yes Means Yes

Sex Ed and Youth – Jessica

Youth and Sexual Health

OMLN

Online Media Legal Network

Recent Posts

Support Racialicious

Older Archives

Tags

Written by:

  • Ceegee

    Not surprised to learn about the lawsuit against CB. The last time I ate ate there was with my mom, who is white, and my cousins, who are black. The hostess at the podium didn’t register that our group was together and attempted to keep my cousin from entering the dining room when we were ushered back. My other cousin actually had to spell out the situation to them. It was mortifying and sad.

  • Africameleon

    if only there cheese weren’t so damn delicious!!! really, the name says it all folks. i’m from NC and blacks avoid the restaurant because of the name and stories associated with this place. i’m not surprised at all.

  • http://molecularshyness.wordpress.com jen*

    Wow, that is so surprising!
    I would never have expected Cracker Barrel to distance itself fro Duck Dynasty…they are like two sides of the same coin. People who enjoy one usually enjoy the other.

    I am actually stunned that they did that, but it seems they “came to their senses”. As you said – they are “birds of a feather”.