First, the caveat: ANY entertainment industry awards show never gets anything right and really serves as an excuse for bigwigs to have one giant, self-celebratory circle jerk honoring the biggest sellers and most influential labels. That said, here’s the Latin Grammys’ dirty little secret: the vast majority of Latin music sold in the United States is Mexican regional music: banda, mariachi, ranchera, norteño, narcocorridos — all of it. It constantly counts for more than half of all Latin music sales in el Norte, per the figures of the Recording Industry of America, and is what has driven Spanish-language radio’s rise across nearly all the United States. Its artists are the ones continually, easily selling out Madison Square Garden and performing in the Rose Bowl at the same time they’re taking a bus to perform in tiny towns across the Midwest and South. Mexican regional’s reach makes it el rey of Latin music in the United States–no contest.
Yet the Latin Grammys always insults its industry’s biggest moneymaker. Case in point: the Mexi performers I mentioned earlier count as only three of the 15 scheduled performers for the evening (and if you take out Lafourcade, who’s not technically of the Mexican regional genre, it’s only two), accounting for a pathetic 20 percent of all performances in a country where people of Mexican descent make up more than 60 percent of the total Latino pozole pot. There are only five awards categories devoted to Mexican regional music — sh-t, more than five distinct musical genres exist in Mexico City alone, from sonidero to rock urbano — while seven are given to Brazil, a beautiful, sonically rich country that nevertheless sells sells as much music combined in the States as Vicente Fernández can sell in one night from a street corner in Huntington Park.
– From “Why the Latin Grammys Remain America’s Biggest Anti-Mexican Sham,” by Gustavo Arellano
[h/t Sara Inés Calderón]