According to NPR, Portland-based band,The Slants describes themselves “as one of the first Asian-American rock bands. Their music caters to an Asian-American crowd, they’ve spoken at various Asian-American events, and they’re proud of all of it.” But the group’s four-year effort to trademark its name has been bound up in discussions of what constitutes a racial slur and how derogatory words can be reclaimed. Band member Simon Tam says of The Slants’ battle with the U.S. Patent and Trademark Office:
They said because of our ethnicity, people automatically think of the racial slur as opposed to any other definition of the term. In other words, if I was white, this wouldn’t be an issue at all.
The term ‘slant’ means a lot of different things. And [the lawyer from the PTO] even acknowledged that, so [we asked], ‘Why did you choose to apply the racial connotations to this application, but you’ve never done that before in the entire history of this country? Why this case?’ And they said it was because I was Asian-American.