Is this PSA timely or too soon?
The Coalition to Stop Gun violence released a PSA against Stand Your Ground – by recreating pieces of the Trayvon Martin shooting, using pieces from the 911 calls, and finally panning to shots of dead young dead teens from other states. (The video may be emotionally disturbing, but safe for work.) Exhorting viewers to “Stand Up Against Stand Your Ground,” the PSA notes there are 26 states that have the controversial law on the books.
The treatment for this PSA is puzzling. You don’t hear much from unnamed teen/Trayvon-doppleganger – while his cellphone is clear in the shot, it is Zimmerman’s side of the conversation that is playing. And while the images of the dead teens is chilling, the imagery only works if you don’t see these kids as potential criminals – and post Zimmerman trial, it is clear we cannot assume that the public perceives all teens as equal. The imagery in the commercial is powerful – but is it effective?